What Is Shadow Banning?

Nishant Bhise

Elon Musk, along with Bari Weiss and Matt Taibi, is unfolding the behind the scenes scandals of former executives via 'Twitter Files'.

On December 8th, 2022, Bari Weiss released the second story about shadow banning titled 'Twitter's Blacklist'.

'Shadow Banning' happens when social media platforms executes a quasi-ban without the knowledge of the user. It hinders the content of the user to appear on the feeds of other accounts limiting its visbility.

In 2018, VICE ran a story claiming Republicans like Ronna McDaniel had their accounts shadow banned.

The then head of Legal policy and Trust, Vijaya Gadde said that they do not shadow ban "political viewpoints or ideology".

Elon Musk assured to bring in software where the users get to know if their accounts are shadow banned or not.

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