Marvel Cinematic Universe (MCU) has been churning out content almost every month now. We see the release of an MCU film or a series in very quick succession. This has led many to feel exhausted regarding this. A recent report stated that “franchise fatigue” has set in.
Their recent release, ‘The Guardians of the Galaxy Holiday Special,’ has met with a warm response for several of its aspects. This makes us ponder that a holiday special might be a way out of franchise fatigue. Let’s try and decipher the same. Keep on reading.
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Are Holiday Specials A Cure For Franchise Fatigue?
Marvel Studios recently launched ‘The Guardians of the Galaxy Holiday Special’ which has met with a positive response. It’s a part of the Marvel Special Presentation line that released Michael Giacchino’s ‘Werewolf by Night’ last month.
The success of these two forces us to think about the importance of these 45-minute specials. They are basically a condensed package of everything the audiences love about a franchise.
Amid some mild criticism of Phase 4, both ‘The Guardians of the Galaxy Holiday Special’ and ‘Werewolf by Night’ is regarded as the best of this phase. There are several reasons for their success.
One of them is their overall lack of connectivity with the larger MCU storyline allowing people to just enjoy them without concern for what’s next. We can expect more such specials in the near future.
A Study Showed Fans Are Showing Franchise Fatigue
An August study conducted by the website Fandom has revealed that over one-third of Marvel fans feel fatigued because of the overload of content this year.
However, it also shows that Marvel fans are also far more inclined to watch anything they make compared to DC fans. The DC fanbase is more interested in a film/show about a specific superhero rather than a franchise one.
The study was drawn from a survey of 5,000 entertainment and gaming fans between 13 and 54 years old. They also used the “proprietary insights” from their platform of more than 300 million monthly users.
The study also categorized fans into four subcategories. They are advocates, intentionalists, culturists, and flirts.
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