Elon Musk has been having a hard time managing Twitter since its acquisition last year.
He has considered stepping down as its chief but hasn’t stopped using the micro-blogging site.
Recently, the 51-year-old billionaire made his Twitter account private. On Wednesday, Musk announced the reason behind it to his 127 million followers.
“Made my account private until tomorrow morning to test whether you see my private tweets more than my public ones,” he tweeted.
It is in reference to a thread that talks about how making an account private can “vastly improve” its reach.
According to a report, user tests indicated that private accounts’ views and interactions for tweets were five times higher than public.
Musk has been making several drastic changes in the company since the acquisition.
He fired nearly half of the workforce and has stopped paying rent for its office spaces.