Among many new traditions, watching a horror film has become an integral part of the Halloween tradition. 'The Rocky Horror Picture Show' became of an essential part of that tradition.
Unfortunately, the film was a commercial and critical; debacle. After a year of its release in 1976, Bill Quigley, an advertising executive suggested to run the show for midnight shows. So, for the first time after its release, the midnight show was screened at Waverly Theater in New York
It became a rage among people as they started ad-libbing the dialogues, wear the costumes from the film, making traditions related to the film. Like, when Susan Sarandon held the newspaper on her head during the storm scene, people started doing the same.
The film retained the cult status for the representation of the LGBT community. It was an ode to the Rock'N Roll, and the goodness of a B-Grade film. Dr. Frank-N-Furter, a transvestite and scientist became a Halloween costume favorite. It became a refuge for people to express themselves wearing gender bending costumes.