Rihanna recently gained recognition for her appearance at the Super Bowl and her performance was a subject of criticism and praise on social media.
Puma is now planning to earn a lot after their partnership with Rihanna has been revived. The singer revealed the news on Instagram and wrote that ‘She’s back’ with Fenty and Puma’s logos.
Rihanna collaborated with the company back in 2014 and she was a creative director and global ambassador at the time.
The collaboration led to different clothing and footwear collections and this included a creeper version of the best-selling suede sneakers from Puma.
Fenty x Puma’s last release was a motocross-inspired range for spring 2018 and the duo organized a Coachella pool party on the first weekend of the festival that year.
Rihanna’s lingerie and loungewear line Savage X Fenty was launched in 2018 and it was sold out in a month. It has launched mortar boutiques in various cities.
She revealed her Fenty luxury label with LVMH in May 2019. Although additional details are yet to be revealed but this year’s Coachella could be a prime time for Fenty x Puma to make its big debut.
Until Fenty x Puma’s drop date is revealed, people can shop some of the best Rihanna merch and some of the items from the past collections are available on different online consignment and resale platforms.