Taylor Swift‘s influence seemingly knows no limits. Though she is chiefly a star of the music industry, her impact goes much further. A small cosmetic company, Fazit has profited from the singer’s international reach. Fazit’s glitter freckles saw a spike of 2500 percent after Taylor sported the look at an NFL game cheering on her boyfriend, Travis Kelce.
The boost in sales took the co-founder of Fazit, Aliett Buttelman by surprise. With Taylor’s informal endorsement, the company foresees an equally shimmering future. Buttelman stated the company is working around the clock to meet with demand for its glitter patches. Here’s what the co-founder spoke in its flash of success.
Fazit Co-Founder Aliett Buttelman Is Hoping For An Official Promotion From Taylor Swift
On the night of October 7, Taylor Swift molded a glittery freckles look in Arrowhead Stadium, USA, while cheering on her boyfriend in an NFL game. Fazit saw the sales of its glitter patches skyrocket after the ‘Lover’ singer’s pseudo endorsement.
Talking with TMZ, Aliett Buttelman, co-founder of Fazit, confessed that she had been sending PR packages to the singer in hopes of a promotion.
However, Buttelman is not certain if it was Taylor’s NFL look that created a huge demand for the company. She assumes Instagram and TikTok posts could have also contributed to their surge in the glitter patches. Buttelman revealed that Fazit had also sent their Red Team Spirit Speckles to many Kansas City Chiefs’ wives and girlfriends, aka WAGS.
Fazit Sees 2500% Spike In Sales Within 15 Hours
Whether it was Taylor Swift or not, Aliett Buttelman is grateful for her company’s newfound recognition. Fazit saw a spike of 2500 percent in its Red Team Spirit Speckles sales within 15 hours. In a viral TikTok video, the co-founder wiped happy tears amid Fazit’s success. However, Taylor’s influence cannot be denied in the cosmetic brand’s success.
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Fazit noted a considerable increase in its website traffic after Taylor’s glittering look at the NFL game. Buttelman stated that her company is, “working around the clock to keep up with the demand.”
\We can therefore expect more glittering freckles flashing in future NFL games or even by Swifties in the Eras Tour.
