NFL veteran Travis Kelce has officially been announced as the newest global brand ambassador and creative collaborator for Tommy Hilfiger. The iconic American fashion label shared the news across its social media platforms, drawing widespread excitement and praise from fans.
Among those celebrating the announcement was American supermodel and TV personality Gigi Hadid, who showed her support in the comments of the official post. Clearly thrilled by Kelce’s latest move into the fashion world, Hadid didn’t hold back in hyping up the NFL star as he embarks on this new chapter.
Fans & Gigi Hadid Rally Behind Travis Kelce’s Major New Partnership
For context, Gigi Hadid previously served as a global ambassador for Tommy Hilfiger from 2015 to 2018, even co-designing multiple TommyXGigi collections during her tenure.
Following the announcement, Hadid took to Instagram to show her excitement, commenting, “Yess Boys!!!!!!!” on the official post featuring Travis Kelce and Tommy Hilfiger.
The photoshoot captured the duo unveiling the partnership, with Kelce also seen browsing pieces from what appeared to be a Hilfiger collection. The brand’s official Instagram account responded to Hadid’s enthusiasm, replying, “Look at them go”.
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Given their long-standing bond and friendship, Hadid’s support comes as no surprise, as she has consistently backed Taylor Swift and her soon-to-be husband in recent years.
Donna Kelce Talks About Taylor Swift, Travis Kelce Wedding
As fans eagerly await the viral couple’s wedding, Travis Kelce’s mother, Donna Kelce, is just as excited about the big day. In a recent video, she was asked about her role in the highly anticipated ceremony, to which she jokingly replied, “Is the groom’s mother ever involved?”
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She then shared her heartfelt feelings, adding, “I’m just happy. Just so happy for them”. Kelce and Taylor Swift got engaged on August 26, 2025, and while reports suggest a potential Summer 2026 wedding, the couple has yet to officially confirm any details. For now, fans will have to wait and see when the two finally make it official.
