With the FIFA World Cup 2026 fast approaching, brands are pulling out all the stops, like bringing together some of the biggest names in football to capture global attention. This time, LEGO has joined the trend, releasing a star-studded advertisement featuring legends like Lionel Messi and Cristiano Ronaldo to build excitement around the tournament.
The ad also includes Vinícius Júnior and Kylian Mbappé, creating an all-star lineup that instantly grabbed attention. The internet was left buzzing after the video surfaced on Instagram, shared by Messi himself, amplifying its reach and impact.
Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, And Vinícius Júnior Unite In LEGO World Cup Ad
The advertisement, titled “Everyone wants a piece,” features Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior working together to locate a missing piece needed to complete a replica of the FIFA World Cup trophy.
With the brand set to launch a special collection of toy sets inspired by the upcoming tournament, the campaign serves as a fitting and creative promotional push. By using the hashtag “#HonestlyItsNotAI”, LEGO sparked widespread reactions across social media, as fans were stunned to see Messi and Ronaldo sharing the same frame.
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The upcoming sets are designed to capture each player’s essence, featuring letter-shaped bases along with accurate team colors and jersey numbers, adding a personalized touch to the collectibles.
From Louis Vuitton To LEGO: Lionel Messi & Cristiano Ronaldo Reunite Again
The two legends have previously shared the spotlight in a memorable campaign ahead of the FIFA World Cup 2022. Lionel Messi and Cristiano Ronaldo were famously photographed playing chess for Louis Vuitton’s “Victory is a State of Mind” campaign, a visual that quickly became iconic.
The image went on to become one of the most-liked posts in Instagram history, amassing over 75 million likes across platforms. Whether LEGO’s latest advertisement can replicate that level of impact remains to be seen.
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Looking ahead to the FIFA World Cup 2026, Messi will aim to defend the title with Argentina entering as the reigning champions. Meanwhile, Ronaldo’s Portugal will be eyeing a historic first World Cup triumph.
With the tournament expanding to 48 teams, the 2026 edition is set to be the biggest yet—and could potentially mark one of the final opportunities for fans to witness the greatness of both Messi and Ronaldo on football’s grandest stage.
