It almost seems to be a trend for celebrities to start their own beauty, fashion, or lifestyle brands. Be it an actor, model, or singer, many celebrities set up their own brands as a side hustle. Some of the celebrity-owned brands are really popular that they would even give tough to some of the already existing popular brands.
From Rihanna to Millie Bobby Brown, there are numerous top celebrity-owned brands from makeup to skincare to the clothing line. There are many flops in the new ventures of celebrity brands too. If you are wondering which celebrity owns which brand, do not worry, we have got you covered. Here are the top celebrity-owned brands, from popular interests.
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Top 25 Celebrity-Owned Brands
1) Fenty Beauty By Rihanna
There would be no person in the makeup and fashion industry who might not have heard this brand name and not praise it. Rihanna’s vision to include everyone in her makeup brand, especially people of darker skin tones, was appreciated and welcomed by many. Fenty Beauty’s foundation comes in 50 different shades. This achieved a game changer in the beauty industry in 2017 and many other brands followed their lead to offer a better selection for darker skin tones.
2) Rare Beauty By Selena Gomez
American actress and singer Selena Gomez founded her make-up brand Rare Beauty in 2020. Her interest in Make-up was fuelled early on and beauty products became a passion for her. She worked on her brand Rare Beauty for several years and was involved in the development and conception of all products from the very beginning. Her vision for the brand was that it used to strengthen and appreciate the uniqueness and special features of an individual. Selena wants to move away from unrealistic beauty standards and low self-esteem. The name “Rare” is not only derived from the individual but is also the title of her third album, which was also released in 2020 and went straight into the charts.
3) Kylie Cosmetics
Kylie Jenner‘s beauty brand Kylie Cosmetics was founded back in 2015. The ginormous success of the brand made her the youngest self-made billionaire in the world at the age of only 20. Due to her worldwide fame, the Kardashian sisters and her 345 million Instagram followers, the coveted beauty products always sell out quickly. Especially limited editions and the much sought-after “lip kits” were initially sold out within seconds. The pink Barbie glam of the packaging goes down well with her fans. The successful Kylie Cosmetics brand has been expanded to include Kylie Skin, which offers a wide range of skincare products. The 24-year-old launched Kylie Baby after the birth of her daughter Stormi. Here, too, there are skincare and bath products, especially for children.
4) Skims By Kim Kardashian
Kim Kardashian founded the brand Skims, back in 2019 under the name Kimono. As the name was identical to traditional Japanese clothing, she changed the name to Skims due to pressure from the public. The first launch sold out within 10 minutes and the brand continued to grow and gain popularity over the years. Skims’ product range includes loungewear, shapewear and underwear. The brand’s goal is to construct the right garment for every body type. This is achieved by making the shapewear stretchable up to twice the actual clothing size without losing its fit. A nylon and spandex hybrid is mainly used for this. There is also a range of sizes from XXS to XXXXXL. Skims shapewear is not only available for all body sizes, but also in nine different skin colors.
5) Florence by Mills by Millie Bobby Brown
Millie Bobby Brown, the 18-year-old actress known for the Netflix series ‘Stranger Things’, founded her own make-up and skincare brand Florence in 2019. The brand is PETA-certified, vegan, animal-test-free and without harmful ingredients. In addition, the Florence brand donates to the Olivia Hope Foundation, which researches cures for childhood cancer. The products at Florence are specially made for young people and the main target group is clearly Generation Z. The products come in a pastel-colored design.
6) About Face Beauty by Halsey
US electro-pop singer Ashley Frangipane, better known as Halsey, founded her make-up brand About Face in 2021. The entire company is vegan and animal-free. True to the motto that there are no rules, the make-up at About Face is colorful and gaudy to achieve expressive looks. About Face offers highly pigmented colors that last. Make-up with integration and intention is the brand’s guiding principle. Halsey is particularly inspired by the LGBTQIA+ community and wants her brand to reach out to all people. The make-up is meant to ignite creativity in one and serve to have fun. Self-expression through make-up shouldn’t be expensive, which is why About Face has permanently reduced prices on all products since April.
7) R.E.M. Beauty By Ariana Grande
As of November 12, 2020, Ariana Grande debuted her own line of beauty products under the title R.E.M. Beauty. Her line was met with mostly positive reviews, and makeup gurus such as Manny MUA, NikkieTutorials, and Robert Welsh poured their love for the brand. Grande also has a fragrance under the same name. She explained that despite the increasing number of celebrities entering the beauty space with their own brands, she wanted to create her own to offer products that she wants and needs.
8) Cay Skin by Winnie Harlow
Supermodel Winnie Harlow founded her sunscreen brand Cay Skin in 2022 after suffering a severe sunburn during a photo shoot in 2018, which damaged her skin for a long time. The 27-year-old is known not only for her modeling career but also for her skin condition vitiligo, which causes bright, symmetrical pigment spots in her dark skin. With her great success in the modeling business, she brought change and showed that even with her skin condition she can become one of the most successful models of all time. She embodies self-acceptance and inclusivity, which she also reflects in her sunscreen brand. She was also recently named “30 Under 30 by Forbes”. Cay Skin is silicone-free, vegan, cruelty-free and reef-friendly, which means there are no ingredients harmful to coral reefs. In addition, it is carbon-neutral and the packaging is made from recycled materials.
9) Human Race By Pharrell Williams’
I don’t think aging was introduced into Pharrell’s system. He’s looking exactly the same as ever. That being said, in 2020, he launched his own skin-care line, Human Race, to give us all the secrets to his wonderful, wrinkle-free skin. His products are all vegan, fragrance-free, and cruelty-free, and he uses ingredients that are in accordance with EU restrictions. His line is also eco-friendly, as Human Race allows customers to refill their product, instead of buying a new container.
10) Addison Rae Fragrance by Addison Rae
21-year-old Addison Rae became famous through the platform TikTok. She was already talented as a dancer and made her breakthrough as an influencer through social media. She is also a singer and actress. In 2021, she founded her eponymous perfume brand Addison Rae Fragrance. However, she does not want to produce classic perfumes, but mood-enhancing fragrances for mental well-being. All fragrances are water-based, alcohol-free, vegan, cruelty-free and paraben-free. They are therefore also well tolerated by very sensitive skin, as they also moisturize the skin.
11) Inamorata Woman by Emily Ratajkowski
Emily O’Hara Ratajkowski is not only a model but also a writer and actress. The model often makes headlines because of her defined abs and slim stature. In 2017, she founded her own swimwear brand Inamorata. For Inamorata, the 31-year-old was inspired by “Sports Illustrated” covers from the 70s and 80s. That’s why you’ll mainly find high-waisted bikinis, cut-outs and cheeky bikini bottoms at Inamorata. The styles are sexy and feminine, and available in countless different fabrics, colors and patterns.
12) Yitty By Lizzo
The singer and rapper, Lizzo, known for her extravagant, unusual stage shows stand for body positivity and self-love. She always shows herself sexy on Instagram and therefore developed a “No Shame” shapewear brand. With her brand Yitty, founded in 2022, shapewear should be comfortable and you should feel good in it. Yitty is the nickname Lizzo received from her aunt when she was a little girl. The intention of the brand is to create shapewear for everyone, for every day, for a good feeling. Yitty shapewear is available from body size 6XL to XS. Comfort is in the foreground here. The designs are in bold colors and patterns, and sexy silhouettes, and can be worn not only as underwear but also as everyday wear.
13) Katy Perry Collections by Katy Perry
Pop singer Katy Perry founded her shoe brand Katy Perry Collections in 2017. The designs are entirely in the 37-year-old’s well-known style. Colorful, sweet, and playful designs, as we are used to from her outfits and music videos. On the website, there is a “loyalty program” where you can get advantages by referring friends and also a student discount. It is important to Katy Perry that her shoes are affordable for everyone and not too expensive.
14) Honest Beauty By Jessica Alba
Actress Jessica Alba founded Honest Beauty back in 2011, but the brand has only been hyped for a few years. Her skincare and make-up brand is strongly committed to the environment and offers safe ingredients and full transparency for its customers. All products are cruelty-free and some are even vegan. Many products are specially labeled as dermatologically tested. Information about ingredients and production are particularly important at Honest Beauty. Customers should know exactly what is contained in the products. Only skin-friendly and natural substances are used, as well as environmentally friendly production and packaging. In addition, Honest Beauty supports charitable causes and, for example, donates hygiene products to families in need or has rubbish removed from the beach. With her brand, the 41-year-old wants to make a contribution to our planet and leave the world a little better off.
15) J.Lo Beauty
Like many other celebrities, J.Lo also ventured into the skincare industry. On January 1st, 2021, the Latin superstar kicked off the new year by sharing her beauty secrets and releasing J.Lo Beauty. A key ingredient in her line is olive oil, as according to J.Lo, olive oil is “liquid gold.” It’s helped her ward away wrinkles, and keep her youthful skin.
16) The Jessica Simpson Collection By Jessica Simpson
Jessica Simpson’s eponymous fashion business—first launched as a shoe line in 2006—is one of the biggest in the bunch. The collection has expanded from footwear to clothing, sunglasses, handbags, accessories, and jewelry and, in 2015, reportedly brought in $1 billion in revenue from retailers like Macy’s, Nordstrom, and HSN. Yes, you read that correctly – $1 billion. That’s quite a feat for any business, let alone one that was once written off as a celebrity vanity project.
17) Good American By Khloé Kardashian
In 2016, Khloé Kardashian paired up with Emma Grede to launch the size-inclusive denim brand Good American. “It wasn’t about having a new denim line. It was about doing something that empowers other women, something that’s going to break down barriers,” Kardashian says about the brand on its site. Good American took its mission to heart. When the staff realized it got 50% more returns on clothes in sizes 14 and 16, they created a size 15 to fit the needs of their customers. Now it’s not just denim, the brand has expanded into activewear and bodysuits too.
18) Casamigos Tequila By George Clooney
The smooth-tasting Casamigos Tequila was founded by Clooney along with two friends, bar and restaurant mogul Rande Gerber and Discovery Land Company CEO Mike Meldman. Clooney and Gerber were spending time at their homes in Cabo, Mexico when they came up with the idea for a tequila that didn’t result in a hangover. The brand claims the founders still taste every batch and are heavily involved in the production press.
19) Wahlburgers By Mark Wahlberg
The Boston-born Wahlberg brothers, Mark, Donnie, and Paul, founded a gourmet burger chain called Wahlburgers based in their hometown. While Mark and Donnie are known for acting and singing, Paul is a trained chef who has long been in the restaurant industry. The restaurants boast a full bar with craft beer, wine, and liquor, and menu items such as the O.F.D — a half-pound beef burger with house-made tomato jam, bacon, Swiss cheese, and sautéed mushrooms. In March of this year, the chain signed agreements with five franchise groups to open 30 new restaurants in seven states. It also has a location in Toronto, Canada.
20) October’s Very Own By Drake
After creating the record label OVO Sound in 2012, Drake and his tour manager Oliver El-Khatib, decided to expand the OVO brand and create a clothing line. October’s Very Own clothing became a massive hit, especially in Canada. In fact, they collaborated with two, massively successful Canadian-owned clothing brands, such as Roots and Canada Goose. They’ve opened-up shops in multiple locations, such as Toronto, Los Angeles, Vancouver, and many more.
21) Keys Soulcare By Alicia Keys
Keys Soulcare is primarily a skincare brand made by Alicia Keys. Keys Soulcare has many different skincare products, but also ventures into the realm of other self-care products, such as scented candles. The website features tons of articles to help with self-care – some how-tos and some deep and thoughtful messages. Alicia stopped wearing makeup back in 2016. She says that it is her “one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together.” She hopes to emphasize the connection between skin and soul with her brand.
22) Christina Aguilera Perfume By Christina Aguilera
Christina Aguilera Perfume was rated the No.1 Celebrity Brand in 2018 and has received a total of 13 other awards. At this point, Aguilera has 11 different perfume scents, some of which are not available for purchase in the U.S. Her newest scent, Eau So Beautiful, released in 2020, is a mix of many intriguing scents including wild strawberry, sandalwood, and violet leaf.
23) Squish Beauty By Charlie Howard
Charlotte Howard is a British plus-size model and author. She is a body activist who strongly advocates body positivity and diversity in the fashion industry. In 2019, the 31-year-old founded her skincare brand Squish. Never really satisfied with skincare and moisturizers herself, she created a moisturizing brand. It is especially helpful for dry skin and skin problems, as the model herself used to suffer from severe acne. The brand, which is still small, looks cheeky, kitschy, and sweet. Charli showed models of all body sizes, skin colors, and ethnicities in her campaigns, as her brand is intended for everyone. For Howard, pimples, scars, cellulite, or wrinkles shouldn’t be covered. She wants to show that everyone can be sexy and celebrates this with her skincare brand.
24) Haus Laboratories By Lady Gaga
Haus Laboratories is a vegan and cruelty-free makeup brand created by Lady Gaga. She founded this brand in 2019 with a major focus on inspiring people to be bold and express themselves. Many of her products are bright and shimmery which accurately represents Gaga’s bold and unapologetic outlook. When explaining her ideas behind her beauty brand and goal to inspire, Lady Gaga said, “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way.”
25) Yeezy By Kanye West
Kanye West partnered with Adidas and founded Yeezy shoes. It is most well known for its exclusivity and high price tag. The rarity of each shoe drives the price up as owners buy, and resell their Yeezys. A single pair of these luxury shoes can cost thousands of dollars. One of the most expensive pairs was the Nike Air Yeezy 2 SP ‘Red October’ priced at $11,400. Yeezy has been presenting in numerous fashion shows including New York and Paris Fashion week since 2011.
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