Swifties have been one of the most prized possessions for singer Taylor Swift. They are more than just her fans; they are responsible for all the hype the singer has been able to create beyond the realms of music. Other than their shared love for Taylor, the members of this community also have thoughtful interactions with each other on social media platforms and at concerts.
One such ritual that has now gained prominence in the Taylor Swift fandom is the exchange of friendship bracelets. Taylor Swift herself was stunned by the phenomenon that has been accepted by her fans worldwide. She recently revealed how much in awe she was of her fans and the community they have built based on her music. Here’s what the singer said.
Taylor Swift Was In Awe Of Her Fans When She First Found Out About The Friendship Bracelet Ritual
During her Eras Tour stop in New Orleans, Taylor Swift opened up about the great joy her fans bring to each other by sharing friendship bracelets during her concerts. In a video posted by a fan account on Twitter (X), Swift said to her fans, “You’ve created traditions. You’ve created this mass movement of joy every time we play a show. And it makes me so proud, it really does.”
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🏟| “I just showed up one day and you guys were trading friendship bracelets and I was like ‘that’s cool’ and now there is a giant friendship bracelet on the outside of this stadium” 🥰 #NOLATSTheErasTour pic.twitter.com/M9AAnAZsm3
— Taylor Swift Updates 🩶 (@swifferupdates) October 26, 2024
She continued, “I just showed up one day and you guys were trading friendship bracelets and I was like, ‘that’s cool’ — and now there is a giant friendship bracelet on the outside of this stadium”. She was referring to the giant friendship bracelet outside Caesars Superdome which was used as a marketing tool by her team.
Taylor concluded the concert by saying, “It is so nice of them to do for us — but it’s even nicer of you guys to create things that went so far beyond what I ever expected for this tour.”
Taylor Swift Didn’t Expect The Fan Ritual To Go To Such Extent
The friendship bracelets that Taylor Swift’s fans trade amongst each other are a thing to marvel at. It might sound simple, but there’s a lot of thought that goes into its making. To add a personal touch to the creation, Swifties often embed the names and titles of Swift’s songs into the beads of the bracelets.
These bracelets are then exchanged amongst the fans. These accessories first gained prominence during her 2023 Eras Tour. Since then, it has gained heavy prominence not just among her fans but also among celebrities who attend her concerts.
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Many including Blake Lively, Selena Gomez, Halsey, Lupita Nyongo, and Sarah Paulson among others were seen donning the bracelet. Taylor’s boyfriend Travis Kelce has also worn the bracelet during many of his public appearances.