Bad Bunny has released the official trailer for his upcoming Apple Music Super Bowl LX Halftime Show, offering fans a first look at his performance set for February 8 at Levi’s Stadium in Santa Clara, California.
The trailer premiered on January 16 via Apple Music. Filmed in Puerto Rico, it features the artist dancing to his song “BAILE INoLVIDABLE” alongside people of diverse ages, races, and genders beneath a flamboyant tree, a visual celebrating Puerto Rican culture and community.
According to Apple Music, “The film serves as an open invitation, welcoming the entire world — no matter who you are or where you are from — to join Bad Bunny for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity, and cultural richness that only Bad Bunny can bring to the global stage.”
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The Apple Music Super Bowl LX Halftime Show, presented by the NFL and Roc Nation, will air live during the Super Bowl broadcast on NBC, Telemundo, and Peacock. “What I’m feeling goes beyond myself,” Bad Bunny said in a statement announcing the performance.
He added, “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
The halftime show will take place while the Puerto Rican rapper continues his Debí Tirar Más Fotos World Tour, which is scheduled to run through July.
Grammy Nods And Apple Music Promotion Boost Momentum For Bad Bunny
Additionally, Bad Bunny enters Super Bowl weekend amid major awards recognition and expanded promotion tied to the halftime show.
The artist is nominated for six awards at the 2026 Grammy Awards, including Album of the Year, Best Música Urbana Album, and Best Album Cover for Debí Tirar Más Fotos. He is also up for Record of the Year and Song of the Year for “DtMF,” as well as Best Global Musical Performance for “EoO.”
In anticipation of the halftime performance, Apple Music has launched a Road to Halftime collection, featuring curated playlists and additional content that highlights Bad Bunny’s catalog.
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Before kickoff at Super Bowl LX, Charlie Puth, Brandi Carlile, and Coco Jones are scheduled to perform the national anthem, “America the Beautiful,” and “Lift Every Voice and Sing,” respectively.
