Kendall Jenner addressed a long-running internet theory about her dating history in a new promotional video tied to Super Bowl LX, marking her latest brand partnership.
The 29-year-old model leaned into the online folklore in a humorous ad campaign released ahead of the big game. Jenner appeared in a promotional video for Fanatics Sportsbook, which she shared on Instagram this week, playfully referencing the viral conspiracy theory that claims athletes she dates experience a decline in performance.
The spot opens with Jenner seated poolside in an elegant monochromatic outfit as she speaks directly to viewers. “Haven’t you heard? The internet says I’m cursed,” she says, immediately acknowledging the narrative that has followed her love life for years.
Jenner then explains the premise for those unfamiliar, noting that basketball players she has previously dated have allegedly gone through a “rough patch” afterward.
Rather than dismissing the theory, Jenner fully leans into it, turning the so-called curse into a running joke. She hints that the attention actually worked in her favor. “While the world’s been talking about it, I’ve been betting on it,” she tells viewers.
The video then follows Jenner through a sprawling mansion, showcasing luxury items she jokingly claims were purchased with winnings from those bets. She continues the playful narrative by questioning the traditional source of her wealth.
“How else do you think I can afford all of this? Modeling?!” Jenner says, poking fun at both the conspiracy theory and her high-profile career. The ad wraps up with Jenner stepping onto a private jet, which she humorously credits to “boyfriend three,” before revealing her plan to place bets on Super Bowl LX using Fanatics Sportsbook.
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In the Instagram caption accompanying the video, Jenner encouraged her followers to join in. “let’s put this kurse to the test on the biggest stage. who should I pick?” she wrote, tagging Fanatics Sportsbook.
The post positions Jenner not just as the face of the campaign, but also as an active participant in the Super Bowl betting conversation.
Fans, Family And Celebrities React To Kendall Jenner’s Playful Super Bowl Post
Hailey Bieber praised the campaign, commenting, “So genius.” Khloé Kardashian responded with a string of coffin emojis and added in a separate comment, “Best commercial ever created.”
Kylie Jenner chimed in as well, writing, “can’t stop watching this hahah.” Bella Hadid added, “kendall. jenner. bahahahahhahahahahhahh.” Meanwhile, Kristin Juszczyk also shared her excitement, saying, “This is everything and more!!!”
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Super Bowl LX is set to take place in California in less than two weeks, with the AFC champion New England Patriots facing off against the NFC champion Seattle Seahawks. Kickoff is scheduled for 6:30 p.m. ET.
While Jenner has yet to reveal which team she plans to bet on, her participation adds a playful pop culture twist to the growing buzz surrounding the game.
