HomeEntertainmentKevin Durant Turns The "Ashy Leg" Jokes Into Genius Marketing Win!

Kevin Durant Turns The “Ashy Leg” Jokes Into Genius Marketing Win!

Kevin Durant has responded to renewed online jokes about his dry skin after a close-up image of his legs from a 2021 NBA game resurfaced and began circulating widely across social media once again.

The Houston Rockets forward addressed the viral criticism in a promotional video sharedon January 27, in which he read aloud several posts from X users mocking the appearance of his legs and ankles. The video was released as part of his partnership with skincare brand CeraVe.

“Y’all keep bringing up my legs… might be time to address it with @cerave?” Durant wrote in the caption accompanying the clip.

In the video, Durant reacts directly to the comments with a mix of humor and disbelief. After reading one post urging him to “please” put lotion on his legs, he responded, “Why are you actually watching my legs so closely, brother?”

He then addressed another message referencing the viral 2021 image of his ankles, saying, “I had 35 on 12 shots that night. That is way more important than my ashy ankles.”

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A third post drew laughter from the NBA star during the recording. “Next time u take a matter into ur own hands, make sure it’s lotion,” the user wrote. Durant replied, “That’s actually pretty funny. I don’t have a reply to that.”

The original image dates back to a nationally televised game in 2021, when a broadcast close-up briefly showed Durant’s legs during play. The moment quickly went viral, spreading across social media and becoming a recurring joke among fans in the years since.

Durant’s new video response marks one of the first times he has directly leaned into the resurfaced commentary, addressing the long-running memes through a dedicated social media campaign tied to his skincare partnership.

Kevin Durant Previously Opened Up About His Grooming and Hygiene Habits

Kevin Durant
Kevin Durant (Image: Instagram/@easymoneysniper)

Durant had already sparked conversation about his personal grooming habits weeks earlier during a December 2025 episode of his Unguarded podcast alongside teammate Fred VanVleet.

“I really used to care at one point about like, ‘Man, let me get a (haircut])this week.’ Then after a while, I was like, ‘I’m way more relaxed when I’m just not giving a f***.’ I just stopped getting cut. Stopped lotioning,” Durant said during the discussion.

Later in the episode, the NBA star also touched on his shower routine. “I shower,” Durant said. “I might go two days sometimes without hopping in that water, wait til I get to the gym.”

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He added, “If I’m sitting in the house, I might just want to go musty for a couple days… I just like to feel close to the trenches like that.”

Those remarks, paired with the resurfaced 2021 broadcast image, have only added to the ongoing online conversation surrounding the veteran forward’s appearance, as fans continue to circulate jokes and commentary across social media.

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