Madison Beer is entering a new chapter in her career with the release of her third studio album, Locket, a project that underscores her growing creative control after more than a decade in the spotlight.
Now 26, Beer first drew attention in 2012 by posting cover songs to YouTube from her home on Long Island. Inspired by the late Christina Grimmie, she said the fellow artist gave her the courage to share her voice online. “I literally owe my life to her,” Beer said in a new interview with Who What Where. “I wouldn’t have posted that YouTube cover if I wasn’t inspired by her.”
Released in mid-January, Locket features Beer as a co-writer on every track and a co-producer across the album. The project blends soft, atmospheric production with more assertive pop elements, mirroring recurring themes of vulnerability and self-assurance that have defined much of her recent work.
“Trust is a big thing for me,” Beer explained while discussing her creative process. “And it’s hard sometimes to go into a room with writers you’ve never met and sit down and be like, ‘Here’s all my trauma. Let’s write a song about it.’”
Instead, she leaned on longtime collaborators as the album began to take shape. “When I started it, I had no idea where I was headed,” she said. “The beginning feels really slow, and then once it starts working, it’s just go, go, go.”
That emotional transparency is especially evident on the ballads, including ‘You’re Still Everything.’ “I wrote that song in a really vulnerable state,” Beer said. “The line ‘I only exist in the moments you’re talking to me’ is literally about feeling like I don’t have a reason to be here if we’re not talking.”
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Commercial success has accompanied the album’s release. Locket debuted at No. 10 on the Billboard 200, while its lead single, ‘Bittersweet,’ earned Madison Beer her first appearance on the Billboard Hot 100, entering at No. 98.
Still, Beer emphasized that chart positions no longer determine how she measures success. “I’m proud of the music with or without it,” she noted.
Madison Beer Plans ‘The Locket Tour’ With Madison Square Garden Stop
As Madison Beer prepares for The Locket Tour, scheduled to begin in May and including a performance at Madison Square Garden, she described balancing long-held ambitions with perspective shaped by her years in the industry.
“When I perform at Madison Square Garden, I’m gonna probably s*** myself twice,” she joked. “That’s just been my dream for forever.”
The upcoming tour marks the next step in Beer’s post-Locket rollout, extending the album’s release into a full live performance cycle as she continues shaping her career with increased creative involvement and control.
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Her early momentum accelerated when Justin Bieber shared one of her covers, bringing widespread visibility and leading to a recording contract with Island Records. Since then, Beer has continued to navigate the music industry with increasing independence.
