Sabrina Carpenter is set to make her Super Bowl debut in a commercial during Super Bowl LX, starring in a new Pringles ad that will air Sunday, Feb. 8, 2026.
PEOPLE exclusively revealed the pop star’s involvement and shared a teaser for the campaign, marking a major milestone for the “Espresso” singer. The 15-second teaser features Carpenter sitting on a kitchen floor in a white turtleneck dress and kitten heels, leaning against a wall while holding a flower crafted from Pringles chips.
As she plucks each chip, she recites, “He loves me, he loves me not,” changing her tone with each phrase. After a final dramatic pause, she gasps, adds, “He loves me!” and eats the chip.
According to a press release, the full Super Bowl commercial is part of Pringles’ new “Once You Pop, The Pop Don’t Stop” campaign.
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While the brand said it “can’t let too many crisps out of the can right now” regarding additional details, it confirmed that more sneak peeks will be released in the coming weeks. For the unversed, Super Bowl LX will take place Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California.
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Carpenter continues a long line of celebrities featured in Pringles’ recent Super Bowl commercials. In 2025, the brand enlisted Adam Brody, Nick Offerman, James Harden, and Andy Reid for a spot celebrating its mascot Mr. P’s signature handlebar mustache.
Chris Pratt appeared in a similarly themed ad in 2024, while Meghan Trainor headlined Pringles’ Super Bowl commercial in 2023.
Details about other Super Bowl LX advertisements are also starting to emerge. On January 13, Elijah Wood announced his involvement in a Skittles campaign featuring a live component rather than a traditional Big Game TV spot.
Wood appeared in a Skittles ad airing as “a magical creature that can be summoned by a horn to deliver Skittles.”
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Instead of airing during the Super Bowl broadcast, Wood will perform live at a fan’s home on Feb. 8. Fans can enter for a chance to host the actor in their yard from Jan. 13 through Jan. 21 at DeliverTheRainbow.com. The performance will be livestreamed during the Super Bowl across Skittles’ social media channels, including Instagram, TikTok, and Facebook.
