Over the past couple of weeks, we have all seen Twitter imploding, thanks to the actions of one chaotic billionaire, Elon Musk. It’s not just employees quitting Twitter, many people have started to deactivate their Twitter account and sent their farwell to Twitter. Owing to this testing time, people are flocking to Tumblr.
Since Twitter is sinking, all the users are scrambling for lifeboats. Many who already have accounts on Instagram and Facebook are also joining Tumblr. That’s right: Tumblr is coming back. We have ahh heard whispers about Tumblr and it’s finally happening. Read on to know more about the Tumblr Renaissance Era.
Is Tumblr Making A Comeback?
Elon Musk has fired swathes of crucial staff, gone back and forth on product launches and content moderation policies and has plunged the company into unimaginable levels of debt. Brands have paused ad buys and, last week, Musk hinted at possible bankruptcy for the platform. All of which is to say: Twitter is a sinking.
People have bailed on Twitter and jumped in on several lifeboats including the oldie but goldie Tumblr. This might be it. It is going to be the possible Renaissance for Tumblr. “We are cringe. But we are free,” they tweeted last week, to the sound of more than 300,000 likes.
We are cringe.
— tumblr dot com the website and app (@tumblr) November 8, 2022
But we are free.
Read More: Alex Jones Responds To Elon Musk Denying To Reinstate Him On Twitter
Looking Back At Earlier Aesthetics Era
Before Tumblr launched in the late 2000s, social media was – for the most part – pretty ugly. Piczo and Bebo were awash with glittering pink text. MySpace was marginally better because it had profile songs and scene kids posting grainy selfies doing the claw, but it wasn’t exactly aesthetically pleasing, nor was it a conversation hub.
When Tumblr came along in 2007, it managed to be both of those things. It was a digital blank canvas, where word and image could coexist seamlessly. In 2010, the platform was reaching around 1.5 billion page views a month. By 2011, that number had jumped to around 13 billion, far surpassing Twitter at the time.
The Tumblr dream died as quickly as it was born. In 2013, Yahoo! Inc acquired Tumblr for an estimated 1.1 billion dollars, and in 2017, it introduced an opt-in Safe Mode, making it the default in 2018. These changes ultimately alienated massive amounts of its core audience. Gone were the NSFW illustrations, the fetish art, the queer erotica and whatever drew people to Tumblr to begin with.
Meanwhile, just last week, they announced that they were finally reversing its ban on nudity, writing: “We now welcome a broader range of expression, creativity and art on Tumblr, including content depicting the human form (yes, that includes the naked human form).” If ever there was a moment for a Tumblr renaissance, then it is now.
Read More: “Freedom Of Speech Not Freedom Of Reach”: Elon Musk Clarified His New Twitter Policy
