As the NFL’s annual battle royale delivered major movie reveals and viral performances, Robert Downey Jr. didn’t hold back from promoting his upcoming MCU actioner, ‘Avengers: Doomsday‘ and he had the perfect look to do it.
As he prepares to step into the role of the legendary villain Victor Von Doom, Downey Jr. grabbed headlines yet again, not through an official trailer reveal, but with a simple T-shirt. While Marvel skipped any major Super Bowl reveals this year, fans didn’t leave disappointed, as Downey Jr. took matters into his own hands to promote the film and set the internet on fire.
Robert Downey Jr. Posed With His Wife In A Marvel-Themed Super Bowl T-Shirt
The actor took to social media to share a photo of himself and his wife, Susan Downey, wearing a custom Super Bowl-themed T-shirt. Featuring the tagline “Super Bowl Doomsday,” the picture of the duo in their custom-designed jerseys quickly went viral online.
The T-shirt showcased Doctor Doom’s armored arm gripping a football, cleverly blending Super Bowl energy with the current hype surrounding Avengers: Doomsday. While Downey Jr.’s post felt like a marketing masterclass, it also highlighted the fact that Marvel broke a major Super Bowl tradition this year—one that dates back to 2012.
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‘Avengers: Doomsday’ Breaks A Super Bowl Tradition
Every year since 2012, Marvel has released a trailer or major promotional teaser during the Super Bowl to hype its upcoming projects. However, that didn’t happen during Super Bowl LX, as the studio avoided releasing any new trailer for ‘Avengers: Doomsday.’ Despite several teasers being dropped in recent months, fans were still disappointed not to get a fresh reveal during the game.
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Although Marvel failed to unveil any new footage, Downey Jr.’s post with his wife may have generated the buzz the film needed once again. Meanwhile, DC Studios stole the spotlight by unveiling the trailer for ‘Supergirl,’ executing its Super Bowl marketing strategy perfectly.
While Marvel avoided any new teaser drop for ‘Doomsday,’ fans were also hoping for a first look at Tom Holland’s ‘Spider-Man: Brand New Day.’ However, the studio opted out of showcasing any major reveals this year, and it remains to be seen when the next official teaser or trailer will finally be released.
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