For a movie as massive as ‘Avengers: Doomsday’, silence was never going to last forever. The Marvel Cinematic Universe is finally starting to lift the veil, after months of speculation and closely held secrets. However, it’s not with one big bang, but with a gradual, calculated release that is nearly as ambitious as the movie itself.
Instead of dropping one traditional trailer and letting the internet dissect it frame by frame, Marvel Studios appears to be turning the marketing for ‘Avengers: Doomsday’ into an event of its own. The use of several trailers, which are presented in the theaters for several weeks, is a rather daring step. And it’s possible that this strategy is pointing at the way the story is organized.
Each ‘Avengers: Doomsday’ Trailer Could Be Telling A Different Story
Marvel Studios is known for its precision, especially when it comes to messaging. It would be too much to release four trailers for ‘Avengers: Doomsday’ one after another. However, when every trailer is devoted to another team, the strategy becomes obvious. One of the trailers might focus on the Avengers themselves, Sam Wilson as Captain America, assembling the rest of the Mightiest Heroes left on Earth. This would ground the film emotionally.
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The other trailer might feature the Fantastic Four and their introduction into the primary MCU timeline. Their introduction, be it by multiversal displacement or intentional recruitment, is one of the largest questions of the film. A trailer centered on their point of view would enable Marvel to reestablish the family. Whereas a third trailer would venture into the X-Men side of the universe. Showing how this team differs from the MCU’s Avengers would instantly raise the stakes.
The last trailer can serve as the red line, demonstrating how these different stories start to intersect. And in the middle of it all would be Doctor Doom. This kind of division of marketing would not only be teasing action, but would be building relationships, conflicts, and power dynamics. In case this theory is true, the trailers will not ruin the story. They’ll frame it. And that is what ‘Avengers: Doomsday’ might be in need of.
The Logic Behind Marvel’s ‘Avengers: Doomsday’ Strategy
If Marvel’s recent casting announcements and team confirmations are any indication, these trailers won’t just be teasers. They can be pieces of the narrative puzzle, each highlighting a different side of a broken MCU on the verge of destruction. When Marvel Studios announced the massive ensemble of ‘Avengers: Doomsday’, it was not just fan service, but information. Hiding in the names was a map of how the movie can split its focus, and more to the point, how the four trailers can be arranged.
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While early breakdowns suggested as many as five distinct groups of heroes, a more in-depth look indicates that the narrative might be based on four fundamental teams. Certain alliances just merge together. Namor, for instance, may be loosely associated with Wakanda. However, his motives have never fit well with any country, and his comic history with Doctor Doom makes it even more complex.
One can just imagine that his interests are more in line with Doom than with the defenders of the Earth. Similarly, Wakanda as an entity might not be a single faction. Shuri, as the new Black Panther, feels poised to represent Wakanda’s interests on a global scale, potentially alongside an Avengers-led coalition rather than as a standalone force.
Take away those overlaps, and four different pillars of the story start to appear. This included fractured Avengers core navigating a post-Blip, post-Multiverse world. The Fantastic Four is entering the bigger MCU. A redefined X-Men team that works under different rules. And Doctor Doom in the middle, drawing strings between them all. That structure does not merely make narrative sense, but it also makes marketing sense.
