Celebrities With The Biggest Brand Empires
Jennifer Aniston - Lolavie and Vital Proteins
Jennifer Aniston isn’t just Hollywood’s golden girl, she’s built a beauty and wellness empire that fans can't get enough of. In 2021, she launched Lolavie, her own haircare line built around clean, vegan, cruelty‑free formulas that promise shiny, healthy hair “Jennifer‑Aniston‑approved.” The best part? The products start from a price range of around $15 for travel sizes. She’s also dived into wellness as Chief Creative Officer of Vital Proteins since 2020, where she developed and co‑approved collagen and protein bars that reflect her active, health‑focused lifestyle.
Selena Gomez - Rare Beauty, Serendipity
Selena Gomez has turned her superstar platform into a beauty revolution. With Rare Beauty, valued at over 2.7 billion, she has celebrated individuality, self-expression, and mental wellness, whether it’s her soft, buildable foundation or her iconic liquid blush. Next up is her Serendipity, a fragrance line with light, dreamy scents that feel fresh, feminine, and effortless, just like her personality in a bottle.
Jessica Biel - Kinderfarms
Jessica Biel co‑founded KinderFarms, a family-focused wellness brand born when she and her business partner, Jeremy Adams, got frustrated picking over-the-counter kids’ remedies with hard-to-decode labels. They wanted products parents could trust: clean, effective, and kind. KinderMed offers pain, fever, and cold medicines using familiar active ingredients but skips dyes, artificial sweeteners, and common allergens. It's because of prioritizing quality that Kinderfarms has successfully raised $22.5 million in funding and is has over 30,000 stores nationwide.
Ellen DeGeneres - Kind Science
Ellen DeGeneres launched Kind Science, an “age-positive” skincare line made with gentle, science-friendly formulas for all skin types . Working with makeup pro Victoria Jackson, Ellen created a line free of harsh chemicals, fragrances, and preservatives and priced under $50, making it accessible and feel-good . She designed the brand around embracing life’s lines, saying that aging is something to celebrate, not fight .
Drew Barrymore - Beautiful, Flower Home, Flower Beauty
Drew Barrymore is a hands-on businesswoman who brings joy into beauty and home. Her Flower Beauty line, launched in 2013, delivers well-loved cosmetics at wallet-friendly prices (nothing over $20). She extended that vibe into homes with Beautiful, a cheerful decor collection at Walmart featuring cozy fall pieces like velvet lamps and jute rugs under $50. Drew didn’t stop there and came in with her Flower Home bedding drops like botanical-print sheets and comforter sets.
Gal Gadot - Goodles
Wonder Woman herself, Gal Gadot, co-founded Goodles, a high-protein, fiber-packed mac and cheese with better ingredients and real taste. The brand launched direct-to-consumer in 2021, offering gadgets like chickpea-protein noodles and wholesome, cheesy flavors designed to feel indulgent yet slightly healthier. By early 2025, Goodles had become the kitchen staple from parents to foodies. Recently, it has also raised 13 million in Series A funding round and it’s still growing.
Ariana Grande - R.E.M. Beauty, God Is A Woman
Ariana Grande is a beauty boss. R.E.M. Beauty, her makeup brand, channels dreamy, soft-glam vibes with products named after her hit songs; cute, playful, and totally Ariana. By 2023, R.E.M. beauty had generated an impressive $88.7 million in revenue. In fact, she also teamed up with MAC for "God Is a Woman," a collection known for its bold, statement-making shades in packaging that’s just as fierce as her voice.
Kate Hudson - Fabletics, King St. Vodka, Inbloom
Kate Hudson’s entrepreneurial streak shines bright in her lifestyle empire. Fabletics, which she co-founded in 2013, delivers trendy yet affordable activewear through a VIP membership model. In 2021, Fabletics had an estimated IPO valuation of $5 billion, where Kate Hudson holds a 20% stake in the brand. Next, King St. Vodka brings an all-new, different twist to Bonded Distillery in Kentucky, and co-created by Kate in 2021, it brings a flavorful, smooth vodka to her fans with a touch of Hollywood glam. Lastly, there’s InBloom, a modern skincare brand she’s involved with, which offers clean, effective creams and serums that feel as fresh and polished as Kate herself.
Scarlett Johansson - The Outset, Snow Days
Scarlett Johansson brought her affinity for functional style into the kitchen with The Outset. With an initial funding of $10 million, Scarlett launched a foodware line in 2023 featuring sustainable, dishwasher-safe designs that blend utility and elegance. It's perfect for home cooks who don’t want to compromise on aesthetics. And then came Snow Days, a cozy, luxury-focused brand of fleece blankets and loungewear launched in 2024.
Kristen Bell - Hello Bello, This Saves Lives
Kristen Bell’s businesses reflect her family-first values. In 2019, she and her husband, Dax Shepard, launched Hello Bello, a company built on the idea that baby essentials, including diapers, wipes, and lotions, should be affordable without cutting corners on quality. Kristen has also been a longtime supporter of This Saves Lives, a snack brand she co-founded that provides food aid to children facing malnutrition with every bar sold. But unfortunately, Hello Bello declared Chapter 11 bankruptcy in late 2023 and got sold off for approximately $65 million. And soon, This Saves Lives was also acquired by social impact company Good Worldwide in 2022.
Dwayne Johnson - Termana, XFL, ZOA
Dwayne Johnson has built one of Hollywood’s biggest business empires by leaning into who he is on and off screen. In 2020, he launched Teremana Tequila, a small-batch brand made in Mexico’s Jalisco Highlands that quickly grew into one of the fastest-selling celebrity spirits on the market and made approximately $3.5 billion as of late 2024. That same year, he teamed up with partners to buy the bankrupt XFL football league for $15 million. Additionally, he co-founded ZOA Energy, a healthier energy drink packed with vitamins and electrolytes, which has become the official energy drink of the league.
Katy Perry, De Soi - Katy Perry Collections
Katy Perry took her playful, colorful personality and turned it into lifestyle brands that feel distinctly hers. When De Soi launched in 2022, she co-created a line of non-alcoholic apéritifs made with natural botanicals and adaptogens. The drinks are flavorful and made for people who want the fun of a cocktail without the alcohol. On the fashion side, she founded Katy Perry Collections, a shoe line known for its bright, whimsical designs, ranging from rhinestone-covered pumps to quirky sandals.
Jennifer Garner - Once Upon A Farm, Virtue
Jennifer Garner has built one of the most thoughtful celebrity businesses. In 2017, she co-founded Once Upon a Farm, an organic baby food and snack company built on the idea of fresh, cold-pressed nutrition for kids. As Chief Brand Officer, Garner has been hands-on, even appearing in ads alongside her co-founders to discuss offering children healthier options. The brand is now sold in major retailers like Target and Whole Foods and in 2024, they had over $100 million in annual sales. She’s also an investor in Virtue Labs, a haircare company that uses a keratin-based protein discovered in medical research.
Bryan Cranston and Aaron Paul - Dos Hombres
Bryan Cranston and Aaron Paul didn’t just play partners on Breaking Bad; they turned their friendship into a business. In 2019, the two actors launched Dos Hombres Mezcal, inspired by a trip to Oaxaca, where they fell in love with the traditional process of making the smoky spirit. Instead of slapping their names on a bottle, they partnered with a family-run distillery in San Luis del Río, which still uses time-honored roasting and distilling methods. By the second year of launch, it was among the top 10 mezcal brand by sales and among the top 5 by its third year.
Jesse Bongiovi and Jon Bon Jovi - Hampton Water
Jon Bon Jovi and his son Jesse Bongiovi launched Hampton Water Rosé in 2018, inspired by summers spent in the Hamptons. Partnering with French winemaker Gérard Bertrand, they created a rosé that blends Grenache, Cinsault, and Mourvèdre grapes from the South of France. The wine has been widely praised and earned a 90-point rating from Wine Spectator in its debut year, and has since then expanded distribution worldwide.
Vanessa Hudgens - Caliwater, Thomas Ashbourne
Vanessa Hudgens has turned her love of wellness into a thriving business. In 2021, she launched Caliwater, a drink made from prickly pear cactus. It’s refreshing, healthy, and fits her California lifestyle. She also leaned into her fun side with The Margalicious Margarita, a ready-to-drink cocktail she created with Thomas Ashbourne Craft Spirits. Made with tequila and natural ingredients, it’s perfect to enjoy fun nights with friends without going overboard. As of early 2025, the brand valued at $100 million and is projected to reach over $150 million by the end of 2025.
Robert De Niro - Nobu, and Tribeca Enterprises
Robert De Niro built a hospitality and entertainment empire rooted in his love for New York. In 1994, he teamed up with chef Nobu Matsuhisa and investor Meir Teper to launch Nobu, a fusion of Japanese and Peruvian flavors that originated in Tribeca and has since expanded to over 50 restaurants and more than 20 hotels worldwide, soaring approximately to $1.3 billion as a global luxury hospitality brand. The now-famous black‑cod‑with‑miso dish was a hit from the start, and Nobu became a must-visit for celebrities and food lovers alike.
Elton John, Elton John Eyewear
Elton John’s signature style has always included his glasses, so it made sense when he turned them into a business. In 2021, he launched Elton John Eyewear, an exclusive line at Walmart and Sam’s Club featuring more than 60 styles. Each frame is named after a moment in his career, which makes it feel like a personal journey through his history. Of the assortment, one of Sir Elton John’s personal prescription sunglasses were available for bid. At an estimated $1,000 to $3,000 opening bid, the frames sold to Vintage Frames Company for more than 7 times the initial estimate at $22,680 USD.
Sofía Vergara - Foster Grant, Rooms To Go, Walmart Partnership
Sofía Vergara has built a business empire that feels as bold and approachable as her on-screen personality. In 2020, she launched her Foster Grant eyewear collection, offering sunglasses and readers that mix trendy designs with affordability. The individual styles within the collection are priced from approximately $17 to $41. Her partnership with Rooms To Go brought her love of color and clean lines into living rooms across America, where the furniture collection includes modern sofas, vibrant accents, and family-friendly designs.
Snoop Dogg - 19 Crimes Wines, Indoggo, Snazzle O’s, Snoop Loopz
Snoop Dogg has turned his laid-back West Coast vibe into a business empire. His partnership with 19 Crimes Wines made headlines in 2020 when he released Snoop Cali Red, which quickly became one of the brand’s top sellers. He also launched Indoggo Gin in 2020, a blend of strawberry flavor with classic botanicals, which ties back to his love of gin and juice. On the snack side, he teamed with Master P to introduce Snoop Loopz cereal and Snazzle O’s chips.
Ryan Reynolds - Aviation Gin, Maximum Effort Marketing, MNTN, Mint Mobile
Ryan Reynolds has become just as famous for his business moves as for his acting. His biggest win came with Aviation Gin, which he invested in in 2018 and helped grow through his witty, viral ads before selling it to Diageo for $610 million dollars. His production company, Maximum Effort, is behind many of those ads, known for quick, tongue-in-cheek humor that feels exactly like Reynolds himself. He also invested in Mint Mobile, a budget wireless carrier, and sold it to T-Mobile in 2023 for $1.35 billion.
Cameron Diaz - Avaline
Cameron Diaz poured her wellness spirit into Avaline, a clean wine label she co-founded with Katherine Power in 2020. The brand prides itself on using organic grapes, no added sugar, and no artificial additives, with complete transparency about what goes into each bottle, welcoming wine lovers to a healthier, guilt-free pour. As per records, the brand has shipped 213,000 cases and madev $33.2 million in total sales in the recent year.
Blake Lively - Betty Buzz
Blake Lively found a way to bottle her Southern-rooted charm; Betty Buzz, a line of sparkling mixers, and its spirited sibling, Betty Booze. The mixer brand, launched in 2021, uses real ingredients like fresh ginger, Meyer lemon, and agave, and avoids anything artificial. Blake wanted mixers that felt homemade but off-the-shelf ready, and Betty Buzz nailed that. Then in 2023, she expanded with Betty Booze, ready-to-drink canned cocktails made with the same “no junk” approach, but this time with spirits like tequila and bourbon. The brand had strong sales and market presence too and has been in over 8,000 retail accounts nationally as of October 2024.
Jennifer Lopez - JLO Beauty, JLO Jennifer Lopez For DSW
Jennifer Lopez has always been a style icon, and with JLo Beauty, she turned her famous glow into a brand. Launched in 2021, the line focuses on skincare products including serums, creams, and cleansers formulated with hyaluronic acid, olive extract, and antioxidants. Lopez herself has said the products were inspired by her family’s use of olive oil as a beauty secret. Within a year, the products bagged $75.4 million in net sales. That's not all but she also brought her fashion sense to the masses with JLo, Jennifer Lopez for DSW, a footwear line full of bold heels and boots that echo her red-carpet style.
Lady Gaga - Haus Labs
Lady Gaga’s creativity has always gone beyond music, and with Haus Labs, she brought that same fearless energy to the world of beauty. First launched in 2019 and refreshed in 2022 with a partnership at Sephora, the brand offers clean, vegan makeup that’s bold yet wearable. In fact, Gaga herself said she wanted products that felt just as good offstage as they do under bright lights. The sales soared soon and by 2020, the brand generated over $141.7 million in media value with the Triclone Skin Tech Foundation becoming a top-seller in 2024.
