NBA Players Who Earn The Most in Endorsements

Players With Biggest Endorsement Deals

Stephen Curry, Jayson Tatum, and others might be making the most money on the court. But off the court, the rankings switch.

1. LeBron James — $80 million

Even at 40, LeBron remains the NBA’s ultimate brand powerhouse. From lifetime Nike deals to Beats, Tonal, and his SpringHill Company, he’s built a billion-dollar off-court empire influencing sports, media, and culture.

2. Stephen Curry — $50 million

Curry’s partnership with Under Armour and his own “Curry Brand” make him one of the most marketable athletes alive. Add deals with Rakuten, Chase, and Google, and his global reach keeps expanding beyond basketball.

3. Kevin Durant — $50 million

KD continues to cash in through Nike and Boardroom while investing smartly in tech and media ventures. His balance of elite play and business savvy keeps him among the NBA’s biggest earners off the court.

4. Giannis Antetokounmpo — $45 million

The “Greek Freak” blends global appeal with authenticity. His Nike Zoom Freak line thrives, while partnerships with JBL, WhatsApp, and Google strengthen his international footprint as one of basketball’s most recognizable and respected figures.

5. Anthony Edwards — $20 million

Edwards has become the NBA’s newest marketing sensation. Backed by Adidas, Beats, and Powerade, his charisma and confidence have turned him into the face of the league’s next generation of stars and influencers.

6. Jayson Tatum — $18 million

A signature Jordan Brand athlete and Boston superstar, Tatum’s off-court profile keeps climbing. With a growing list of endorsements and a polished image, he’s becoming one of the league’s most bankable young stars.

7. Jimmy Butler — $11 million

Butler’s offbeat charm fuels his brand. Between his Li-Ning deal and his coffee company “Big Face,” Jimmy has built a personality-driven business empire that mirrors his fearless and unconventional approach to life and basketball.

8. Joel Embiid — $10 million

Embiid is the face of Skechers Basketball Brand, and crypto ventures, he blends entertainment with dominance — maintaining a strong off-court presence that fans and brands love.

9. Devin Booker — $10 million

Cool, composed, and stylish, Booker is the face of Nike’s next generation with his own signature shoe line. His partnerships in fashion and media enhance his appeal as one of the league’s smoothest superstars.

10. Nikola Jokić — $9 million

Jokić isn’t chasing fame, but his partnership with Chinese brand 361 Degrees keeps his endorsement portfolio strong. The reigning MVP’s humble personality and global fanbase quietly make him a valuable marketing asset overseas.