The 10 Greatest WWE Commercials of All Time
Randy Orton
10. WWE 2K20 Legends Commercial
WWE leaned heavily into nostalgia to promote WWE 2K20, assembling five of its most iconic legends in a lavish function room setting. Steve Austin, Hulk Hogan, Sting, Bret Hart, and Shawn Michaels all stake subtle claims to having once been “the man,” playfully circling Becky Lynch’s modern-day status. Rather than feeling forced, the spot works because it embraces generational contrast without undermining the present. The legends don’t fight for dominance—they stand together, reinforcing WWE’s layered legacy. It’s a simple idea, executed with confidence and charm.
9. RAW Goes to Three Hours
Few fans were thrilled when Raw expanded to three hours, but WWE’s announcement commercial managed to make light of the situation. The premise centers on a miscommunication spiral that turns a straightforward message into complete chaos. As the news filters through the locker room, wrestlers hilariously misunderstand their instructions—leading to wildly unrelated conclusions. The ad culminates in one of WWE’s most absurd punchlines, showcasing the company’s willingness to poke fun at its own creative decisions.
8. SummerSlam 2004 Olympic Campaign
With the 2004 Summer Olympics capturing global attention, WWE smartly aligned its SummerSlam promotion with the spirit of the Games. The result was a series of commercials featuring wrestlers competing in exaggerated Olympic-style events. What made these ads special was the total lack of ego. From Tajiri using green mist in table tennis to Eddie Guerrero cheating his way through track and field, every performer committed fully to the joke. The sheer volume of ads filmed in such a short timeframe only adds to the campaign’s legacy.
7. Royal Rumble 2014 Speed Dating Commercial
The Royal Rumble’s chaotic nature was reimagined through an inspired speed-dating concept. Wrestlers rotated through brief encounters while staying completely in character, resulting in awkward, overconfident, and unintentionally hilarious interactions. Randy Orton’s deadpan self-absorption became the recurring highlight, while Goldust’s presence was predictably unforgettable. The commercial cleverly reinforced the Rumble’s scale by reminding viewers that nowhere else do so many personalities collide at once.
6. Royal Rumble 2008 Subway Brawl
Set on a New York City subway, this commercial captured the unpredictability of the Royal Rumble by turning a routine commute into total mayhem. Wrestlers passed through the train one by one until it erupted into a full-blown fight. The spot escalated beautifully, blending realism with cartoon violence, before delivering a perfectly timed celebrity cameo that ended abruptly for comedic effect. It was loud, chaotic, and unmistakably WWE.
5. Royal Rumble 2005 – West Side Story Parody
WWE’s musical parody of West Side Story remains one of its boldest creative swings. Raw and SmackDown rosters formed rival “gangs,” complete with rooftop choreography and finger-snapping bravado. The visual commitment was ridiculous in the best way, capped off by a dream-sequence reveal involving Vince McMahon. Behind the scenes drama only adds to its mystique, making it a commercial fans still talk about years later.
4. SummerSlam 2003 – Shark Attack Parody
This commercial embraced pure spectacle. As beachgoers flee from a shark sighting, Brock Lesnar charges straight into the ocean and does the only thing WWE logic allows—he F5s the shark. It was over-the-top, self-aware, and perfectly suited to Lesnar’s aura at the time. Rather than grounding the concept, WWE leaned fully into absurdity, which is exactly why it worked.
3. “Get the F Out” Campaign
When WWE was forced to drop the “F” from WWF, it could have been a dry corporate announcement. Instead, WWE delivered one of the most memorable branding campaigns in wrestling history. Through a series of short, surreal ads, the company quite literally removed the “F” in creative and often violent ways. The campaign balanced humor with finality, ensuring fans would never forget the name change—or how it happened.
2. WrestleMania 21 Goes Hollywood
With WrestleMania 21 taking place in Los Angeles, WWE transformed its promotion into a love letter to cinema. Superstars recreated iconic movie scenes, fully committing to their roles across genres. What made the campaign legendary was its consistency—every parody landed. John Cena and JBL playing the iconic courtroom scene from A Few Good Men to Booker T and Eddie Guerrero recreating the iconic Pulp Fiction parody, the ads were funny without being corny and celebratory without feeling cheap. Even years later, it remains WWE’s gold standard for event promotion.
1. “The Day at the Office” – 1999 Super Bowl Commercial
At the height of the Attitude Era, WWE didn’t promote a match or a pay-per-view—it promoted itself. Filmed at Titan Tower and aired during the Super Bowl, this commercial presented WWE as chaotic, rebellious, and unapologetically different. Packed with top stars and sharp satire, the ad served as a direct response to critics while cementing WWE’s cultural relevance. It wasn’t just a commercial; it was a statement. Decades later, it still stands as the most iconic WWE ad ever produced.
