The 57th NFL Super Bowl concluded on February 12th, 2023 at the Farm Stadium, Arizona. The Eagles and Chiefs were playing against one another and the Kansas City Chiefs won the game with three points putting 38 points on the scoreboard. Apart from the thrilling game, there was a very special Halftime performance. Pop star Rihanna made a comeback after seven years.The last time she delivered an album for the Navy was in 2016’s ‘Anti’.
Post that, RiRi got busy building her lingerie and beauty empire with ‘Savage X Fenty’ and ‘Fenty Beauty’. She became the youngest billionaire with a net worth of $1.4 billion. But, there were small teases of her comeback until she released her first single ‘Lift Me Up’ for ‘Black Panther: Wakanda Forever’. And then came the announcement for the NFL, one of the biggest stages for the artists to make or break their careers. However, how much do these artists get paid to perform at one of the biggest sporting nights in the USA?
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The Artists Do Not Get Paid To Perform At The Super Bowl Halftime
In the year 1967, the first-ever NFL Super Bowl Halftime performance took place. The University of Arizona Symphonic Marching Band took over 13 minutes. As the years passed from dog shows to marching bands, the National Football League took a giant leap to the music artists. The first ever music artist to perform at the Super Bowl Halftime was Michael Jackson in 1993. He performed his greatest hits like ‘Billie Jean’ and ‘We Are the World’. After that, artists like Janet Jackson, Paul McCartney, Lady Gaga, Beyoncé, and others graced the stage at Halftime.
However, these artists do not get paid for performing the 13 minutes set. It is one of the biggest nights for the commercial and advertising sector. Due to the high viewing numbers during the game, many businesses and brands collaborate with celebrities to endorse their brands. So, the artists’ performance is nothing else, but branding for them. The game is broadcast in 180 countries in over 30 languages. So, it is an opportunity for artists to boost their careers. Jennifer Lopez when she performed at the 2020 Super Bowl Halftime, she saw a hike of 335% in streaming.
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Rihanna Announced Her Pregnancy During The Halftime
One of the most anticipated Halftime performances was that of Rihanna. The artist has been in a burrow for seven years, so it was an added advantage to fuel the excitement. So, when she was in the air on a board harnessed to wire all the anticipation was worth the build! The singer started with her smashing hit ‘B***h Better Have My Money’ and continued the set with songs like ‘Work’, ‘Rude Boy’, ‘Umbrella’, ‘Diamonds’, and others.
However, one of the biggest surprises was not any cameo, but the debut of her baby bump! Amanda Silver, RiRi’s representative, confirmed that she is pregnant. Rihanna wore a red Loewe jumpsuit which made her stomach look a bit bigger. Beyoncé also revealed her pregnancy similarly in 2011 during the MTV Video Music Awards. Rihanna and A$AP Rocky became parents to a lovely baby boy back in May 2022.
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