Elon Musk has announced Linda Yaccarino as her CEO successor for Twitter. The former marketing genius has Musk’s blue tick of approval and will look into Twitter’s financial operations. Linda Yaccarino has been a long-time supporter of Musk, and she gets to run the platform with him.
While many have been left cold by his lack of efforts to run Twitter democratically, she has quickly jumped to his defense. At the Ad Age conference last November, she encouraged advertisers to give Musk a fighting chance to prove his worth. According to Musk, Yaccarino starts in 6 weeks.
Related: Elon Musk Is Hiring A New CEO For Twitter
Linda Yaccarino Takes Over Twitter CEO Role From Elon Musk
Since Elon Musk’s takeover of Twitter, the microblogging platform has been unpredictable. The reception to his innovations has been lukewarm, with trolls leaving no opportunity to laugh at him. But to stabilize the current perception around Twitter, Elon Musk has appointed Linda Yaccarino as the new Twitter CEO. Before her role at Twitter, she was head of global advertising at NBCUniversal.
As CEO, Linda Yaccarino will focus on business operations, while Musk, now the executive chair, will handle things on the side of product design and new technology. He further explained the dynamic and the responsibilities between him and the new CEO in his Tweet, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
— Elon Musk (@elonmusk) May 12, 2023
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
In Case You Missed: “WhatsApp Cannot Be Trusted”: Elon Musk Points Out Meta’s Shady Past As Users Share It’s Secretly Accessing Microphones
Elon Musk’s Increasing Troubles At Twitter
Even with the new CEO hire, Musk can finally fix Twitter. Under his management’s complicated revamping, Musk fired almost 80% of staff, saying it doesn’t need that many people to run Twitter. He then introduced Twitter Blue, a subscription fee-based membership with additional perks.
Only last week, he got brutally mocked for posting a low-resolution clip while testing the platform’s livestreaming feature. But Musk’s most pressing problem is his approaching trial. Despite his legal team’s “deepfake” defense, the billionaire owner of Twitter has been ordered to be questioned in the Walter Huang Lawsuit on July 31, 2023.
You Might Also Like To Read: Elon Musk’s Lawyers Bring Up ‘Deepfake’ Defence In The Walter Huang Lawsuit
