Elon Musk has been having a hard time since he finalized the deal to buy Twitter. The Tesla CEO has made sweeping changes in the company, including laying off nearly half of its employees and introducing new policies. However, things are still not going smoothly.
Recently, the South African billionaire claimed that Twitter is the massive driver of clicks to other websites on the internet. This claim has been slammed by several users on the internet including a former employee. She called it “100 percent false.” Let’s find out more about this.
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Former Twitter Employee Slams Elon Musk’s Theory
SpaceX founder Musk has been struggling with handling the social media giant Twitter. Amid layoffs and executives leaving the company, he claimed something that’s been debunked numerous times.
“Twitter drives a massive number of clicks to other websites/apps. Biggest click driver on the Internet by far,” he said when asked about how Twitter “drives so few clicks“.
Now, Claire Diaz-Ortiz, a former Twitter employee, has rubbished the billionaire’s claims and called them “100 per cent false“.
lies. i worked @twitter 5 yrs + wrote 2 books on social media mktg. this is 💯 FALSE & @twitter knows it. we never sold it on clicks, bc it is much lower on traffic than FB, LI, etc. twitter has other key strengths. (& mrkting is way more than clicks;) https://t.co/ie3ZZT3q7E
— Claire DÃaz-Ortiz (@Claire) November 13, 2022
She tweeted, “Lies. I worked at Twitter 5 yrs + wrote 2 books on social media mktg. this is 100% FALSE & Twitter knows it. We never sold it on clicks, bc it is much lower on traffic than FB, LI, etc. Twitter has other key strengths. (& mrkting is way more than clicks;)”
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Another User Showed A Study To Prove His Point
A user named Tom Coates, who is a product developer, also dismissed Musk’s statement as “embarrassingly wrong“. He also shared a study showing that at 74.1 percent, Facebook was the leading traffic generator to other websites, compared to Twitter’s 7.73 percent.
“100% wrong. Embarrassingly wrong. I mean even if you ignore the search engines it’s wrong. I can feel your ad execs and partnerships people (if there are any left) shrivelling up the more you type,” he tweeted.
Musk has been making attempts to generate profit from the social media company. He recently introduced a subscription policy for verification accounts that backfired.
In one of his meetings, he raised the possibility of Twitter going bankrupt and warned that it would not be able to “survive the upcoming economic downturn“.
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