Amber Heard has abruptly switched to a new PR firm ahead of her highly anticipated testimony this week. She is furious with the attention she’s been getting in her legal battle with Johnny Depp. Amber fired her crisis PR company, Precision Strategies, on Thursday.
Heard’s step comes after becoming dissatisfied with the coverage she’s gotten since her defamation trial began last month. she is not liking the bad headlines and negative publicity. While the others have shared that Amber is getting frustrated as her story is not being told effectively.
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Amber Heard Hires This Firm As Her New PR
Johnny Depp is suing Heard for $50 million. He is seen alleging that she defamed him in a Washington Post op-ed in 2018. In the op-ed, she acknowledged being a victim of domestic violence. Depp allegedly mistreated Heard physically and sexually, according to Heard’s lawyer. Amber is scheduled to testify in Fairfax, Virginia, on Tuesday. Amber now has hired Shane Communications on retainer. This will eventually help her effectively communicate her side of the story in the court of public opinion.
After many days of grueling court evidence from Depp’s witnesses and a raging social-media backlash, Heard abruptly changed her PR strategy. CEO David Shane will be leading the PR Team for Amber from Shane Communications. Also, one of the reasons why Amber has hired this agency is that they have worked against Depp before.
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What Does Shane Communications Have To Do With Johnny Depp?
The firm assisted in bringing to light charges made by Depp’s former business managers, The Management Group. They spilled out that Depp needed to seek a psychiatrist for his $2 million per month compulsive spending habit. Nonetheless, Heard’s new spokesman faces a difficult struggle, according to communications experts.
Heard’s previous PR firm Precision Strategies has Stephanie Cutter as its Co-founder. It is one of the best crisis firms, according to ex-Pete Buttigieg campaign maven Lis Smith. Further, Lis shares that Amber’s ex-PR can’t erase the history of what happened. At last, Depp’s lawyers won the struggle to have the entire trial testimony live-streamed. Despite the fact that the actress had never wanted cameras in the courtroom in the first place.
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