Usher made history with his mesmerizing Super Bowl halftime show at Allegiant Stadium in Las Vegas this year. The R&B star managed to get a record-breaking 123 million viewers. The music legend was joined by many other stars that he himself chose as part of the lineup. The collaborative performances with stars like Alicia Keys, Will.i.am and Lil Wayne among others created an impressive performance.
Though his performance was superhit, Usher did not receive any paycheck for his 15-minute performance. The R&B star pulled off the halftime performance for free, but it still benefitted him a great deal financially. Here’s how
Related: Usher Set To Take On Executive Producer’s Role For Drama Series Based On His Music
How Did Usher Make Money From The Free Super Bowl Gig?
It has been a longstanding tradition that Super Bowl performers don’t get paid for their appearances. The NFL covers expenses such as travel and accommodation while paying artists “union scale,” which is significantly lower than their standard fees.
Usher, who headlined the halftime show performance this year, was no exception to the rule. But the star still managed to make huge financial gains from his supposedly free gig. Usher leveraged the massive exposure to his advantage, a common trend observed among artists who perform during the Super Bowl.
Usher wasted no time capitalizing on his visibility through the halftime show. He strategically released his ninth album, ‘Coming Home,’ on Friday, just a day before the Super Bowl. By Monday, the album soared to second place on the global iTunes and Spotify charts, surpassing some top artists like Coldplay, Adele, and Taylor Swift.
In case you missed it: Internet Slams “Freshly Married” Usher For Getting “Too Intimate” With Alicia Keys During Halftime Show
Usher Has A Staggering Net Worth Of $200 Million
The financial impact of Usher’s Super Bowl performance on his career was also substantial. Apex Marketing Group estimated the exposure value of Usher’s show at a staggering $52,479,822. The figure is enough to validate his newfound popularity and revenue boost that Usher gained post his halftime show performance.
The marketing firm that estimated this number is renowned for evaluating brand impacts, having previously valued Taylor Swift’s impact on the NFL and the Chiefs at $331 million.
Apart from his musical success, Usher has also amassed substantial wealth through smart investments and endorsements. In 2005, he made a savvy move by acquiring a 1% stake in the NBA team the Cleveland Cavaliers for approximately $9 million. Fast forward to October 2023, and the Cavs are valued at $3.35 billion.
The R&B star’s estimated net worth currently stands close to $200 million, and we have more than just his music to credit for that.
You might also like to read:
