Taylor Swift is being unanimously hailed as the savior of cinema halls! She has been invincible since she released ‘Midnights’, her tenth studio album. The artist has been going from strength to strength, climbing the rungs of success and global visibility. She started the US leg of the mega-blockbuster ‘Eras Tour’ in March 2023. The tour is on the verge of becoming the highest-grossing tour in history.
During the ‘Eras Tour’, Taylor Swift gave Swifties many surprises in her signature easter egg way! She released the Deluxe Edition of ‘Midnights’ during the MetLife Stadium concert. She also announced Taylor’s version of her third studio album, ‘Speak Now’. While concluding the US leg, the songstress announced ‘1989 (Taylor’s Version)’. However, when she announced the release of the concert film ‘Eras Tour,’ Swifties went into a frenzy. After smashing the first-day pre-sales number, the presale figure is $100 million.
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Taylor Swift’s ‘Eras Tour’ Film Surpasses The $100 Million Mark In Advance Sales
Taylor Swift has become an unstoppable phenomenon with her ‘Eras Tour’. After completing the US and Mexico legs of the tour, Taylor will embark on the Latin American countries with her concert. But before that, she surprised her fans with a tour film that will be released across the US by AMC Theaters and a few territories on October 13, 2023.
Taylor Swift‘s ‘Eras Tour’ did a thunderous performance during the first day of pre-sales. It surpassed the pre-sales record of ‘Spiderman: No Way Home’ by collecting $26 million. It joins a few films like ‘Avengers: Endgame’ and ‘Star Wars: The Force Awakens’ to have such a phenomenal record on the first day of presales.
However, as the Writers Strike ended, Taylor Swift announced that she would release the ‘Eras Tour’ concert film worldwide. Due to this, there was a spike in pre-sales. Now, the official distributor of the concert film, AMC Theaters, has released the official figure of the pre-sales. As per the report, ‘Eras Tour’ has surpassed $100 million in pre-bookings. The film will be screened across 8,500 screens in 100 countries.
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The Concert Film Will Reportedly Join Films Like ‘Barbie’ By Having A $100 Million Opening Weekend
The summer of 2023 marked the release of some of the best commercial cinema in some time. It was the clash between Christopher Nolan’s ‘Oppenheimer’ and Greta Gerwig’s ‘Barbie’.
During the opening weekend of the release, ‘Barbie’ earned $162 million, joining ‘The Super Mario Bros. Movie’ and ‘Spiderman: Across the Spider-Verse’ by having a smashing opening weekend in 2023.
Now, several distributors have told The Hollywood Reporter that the ‘Eras Tour’ film will also enter the $100 million club during the opening weekend.
Shawn Robbins, the Chief Analyst at Boxoffice.com, said, “It is still very early days for such a highly unique release. That said, nine digits looks very attainable for the opening weekend if capacity continues to grow with additional theaters and showtimes, and especially if promotion ramps up more in the next few weeks to attract the non-Swifties as part of a true theatrical event.”
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