MrBeast is the new YouTube king. He has surpassed PewDiePie to become the most subscribed YouTuber in the individual category with 112 million subscribers. Jimmy Donaldson (his original name), had a quick conversation with Elon Musk on Twitter. The new Twitter head hinted to promote content creation on his famous micro-blogging site that is seemingly down for a major shutdown.
Jimmy’s YouTube channel has achieved this massive feat with just 731 uploads. Whilst the Indian music video channel, T-series, which holds the most subscriptions as of now with 239 million subscribers achieved its feat with 17,000 uploads. According to The Hindustan Times, MrBeast is known for his expensive giveaways as part of charity and also for performing arduous jobs.
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What Led MrBeast Conversation With Elon Musk On Twitter?
MrBeast’s touch with Elon Musk on the content creation happened after MrBeast replied to Musk’s tweet. The Twitter head tweeted that his platform has added “1.6M daily active users” that past week. He also noted that this feat was “another all-time high”. Donaldson replied to Musk’s tweet, wondering how many daily active users were on Google’s video-sharing platform YouTube.
Twitter added 1.6M daily active users this past week, another all-time high pic.twitter.com/Si3cRYnvyD
— Elon Musk (@elonmusk) November 22, 2022
I wonder what YouTube’s daily actives is
— MrBeast (@MrBeast) November 22, 2022
MrBeast’s reply was met with Musk’s plans to promote content creation on Twitter. Musk was curious to see what “happens when Twitter offers good video with higher compensation for creators”. MrBeast then gave his two cents on Musk’s plan, he noted that it would be hard to implement a monetization system that is better than the one YouTube offers. He also brought up the current Revenue Per Mille (RPM) of YouTube to justify his claims.
Higher compensation will be hard, some YouTubers get $20+ rpms even after YouTube takes their cut. I’d be shocked if you crack that code
— MrBeast (@MrBeast) November 22, 2022
Twitter Reacts To Musk And MrBeast’s Twitter Discussion
According to Sportskeeda, Musk has already spoken about his plan to promote content creation on Twitter earlier. Sawyer Merritt, the co-founder of Twin Berch USA, tweeted a quote from Musk during a Q&A session with Twitter employees: “My kids were basically educated by Reddit & YouTube; Let’s just get a bunch of content creators that we think are cool on YouTube & say, “Hey, would you consider putting your content on Twitter, & we’ll pay you 10% more than YouTube & see how it goes?” Let’s do that”
YouTubers Colin and Samir also weighed their two cents on Musk’s plan to promote content creation on Twitter. They noted that the audience reach out to Twitter because its “quick” and they can consume the “content” fast. “Short form content” according to Colin and Samir are what that gives the “quick hits” to Twitter and that if it changes to long-form video then it would take “time for audience” to adapt to it.
this might be an audience expectation problem to start…meaning audiences come to twitter for quick hits, content they can consume fast (text). Short form content maybe but feels like it would take time for audience behavior to include watching long-form video
— Colin and Samir ✌🏼✌🏾 (@ColinandSamir) November 22, 2022
One of the most respected nerdy tech Youtuber MKBHD AKA Marques Brownlee appears to support Musk’s plans to promote content creation on Twitter. He tweeted in a reply to MrBeast‘s tweet that he could think of “quite a few creators who’d be willing to try to help make it happen.”
But I can also think of quite a few creators who’d be willing to try to help make it happen
— Marques Brownlee (@MKBHD) November 22, 2022
From bigger nerdy YouTubers to common people who come to Twitter to get hit with that quick news, every body is now talking about Musk’s plan for content creation. It is a good step but is that advisable when twitter itself is in bad shape internally? What do you think about Musk’s plan?
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