As America gears up for the biggest game of the year, fans are also excited about which commercials will make their way to the big screen. According to recent reports, the cost of advertising your company during the Super Bowl break is massive and a lot more than what an average American probably earns in their lifetime.
This year, more than twenty companies have bought 30 seconds of time to showcase their brands. Here’s how much they are paying and which commercials to look out for.
How Much Does A Super Bowl Commercial Cost?
The Super Bowl marks the most expensive and biggest day for a company to advertise their company. It’s also the most costly platform to advertise your brand on- and rightly so because the game is watched by more than a hundred million viewers.
This year brand owners are emptying their pockets of $7 million for a thirty-second commercial. That’s way more than what an average American earns in their entire lifetime.
Calmatic, who’s airing a commercial for his chain Popeye’s talked about the cost and said, “I try not to think about the money. Sometimes I don’t even want to know what the budget is, like just, ‘Let me create.’ We have to snap back to reality and be like, ‘Alright, everyone is going to see this.'”
This year there’s a diverse array of commercials to be aired- most of these featuring million-dollar celebrities as well.
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Commercials To Be Aired At Super Bowl 2024
The first quarter will feature ads from M&M’s, Pringles, Lindt, Mountain Dew, BetMGM, Dove, Popeyes, Starry, BMW and Kawasaki.
Stars of these commercials include Scarlett Johansson, Chris Pratt, Aubrey Plaza, Tom Brady, Ken Jeong, Ice Spice, Usher and Ashley Park.
The second quarter will consist of ads from Nerds, Hellman’s, Oreo, Booking.com, TurboTax, Verizon and Google.
Stars in these commercials include Addison Rae, Kate McKinnon, Pete Davidson, Kris Jenner and Tina Fey.
The third quarter has ads from NFL, Uber Eats, Drumstick, Doritos, Volkswagen, Skechers and Toyota.
Stars of these commercials include Jennifer Aniston and David Schwimmer, Eric Andre, Danny Ramirez and Mr. T.
An Elf Cosmetics ad will also run during the game featuring Judge Judy Sheindlin, Gina Torres, Rick Hoffman, and Sarah Rafferty. It will also include Meghan Trainor, comedian Benito Skinner, HeidiNCloset from “RuPaul’s Drag Race” and former NFL player Emmanuel Acho.
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