Twitter has been experiencing tectonic shifts in its structure and function. The platform has gone through many big and minor changes since Elon Musk has come on board as the new CEO. In April 2022, he announced the Twitter buyout. The deal went through a turbulent journey of its own. After a lawsuit and several other inconveniences, he finally bought the microblogging site. To revamp it into something he called ‘Twitter 2.0’, he started bringing many changes.
There were many structural, policy, and inference changes brought forth. The billionaire faced many bumps while reinvigorating the platform. When he became the CEO, the company started losing revenue heavily as advertisers started to pull out advertising on the platform. Due to heavy losses, he started a saga of mass layoffs cutting down the workforce to less than half. Despite many changes, Twitter has been still in influx in terms of revenue. Now, due to poor advertisement business on Twitter, he has fired more people.
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Elon Musk Fired Employees From Sales And Engineering
Twitter has been facing a heavy revenue issue. Elon Musk is doing his best to resurrect the monetary flow on the platform. To restore the flow after the advertisers pulled out, he started an $8 monthly subscription under the garb of security reasons and to protect the identities of certain famous personalities. However, it proved to be an epic fail. He reintroduced ‘Twitter Blue’ with new and exclusive features with different badges for important institutions, businesses, and celebrities.
Despite trying everything, Musk has been dissatisfied with the performance. He has been laying off employees since November 2022 for varied reasons. He fired two engineers for disagreeing with him publicly. Recently, he fired an engineer after he presented statistics of the declining engagement at the Tesla owner’s Twitter account. The layoffs have not stopped yet.
Elon tweeted to fix unwanted advertisements on the platform. Now, due to the unsatisfactory performance of the engineers and sales team to redo the Twitter ads model, he has freshly laid off employees as per The Verge. The inadequate results are due to the aggressive deadlines and ultimatums that Musk has offered time and again. One of the engineers managing the monetization said that Twitter ads can not be improved in a week, but it surely can happen in two to three months.
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The CEO Will Introduce Text Message Logins For Twitter Blue Subscribers
Elon Musk’s Twitter takeover proved disadvantageous for the billionaire. In 2022, when Musk took over, 100 advertisers pulled out the advertising. These advertisers used to spend $720 million on advertisements. It has caused a huge dent in their revenue.
So, to boost it, Twitter will soon launch the two-factor authentication process via text messages. On February 17th, 2023, Twitter Support announced that “Only Twitter Blue subscribers will be able to use text messages as their two-factor authentication method”. The non-subscribers who have been using the method will not be able to do so from March 20th, 2023. It is a step to improve the security of the users.
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