Supermodel Bella Hadid played an important part in protesting against the Israel-Palestine unrest. The model has been very vocal about her support for Palestine. However, this has led to her being dropped from an Adidas ad campaign.
Hadid was recently the face of Adidas’ latest ad campaign. The campaign promoted sports shoe first launched to coincide with the 1972 Munich Olympic Games. Israel has strongly opposed Hadid’s involvement in the campaign.
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Adidas Drops Bella Hadid From Ad Campaign
One of the strongest Palestinian supporter in the Israel-Palestine conflict has been model Bella Hadid. However, this has cost her an ad campaign. Adidas recently released photos of Bella Hadid as part of promotion for a sports shoe first launched to coincide with the 1972 Munich Olympic Games.
The SL72 trainers, described by Adidas as a timeless classic, were promoted by Hadid, an American whose family has its roots in Palestine. However, the Israeli government posted online that they objected to Hadid as “the face of [the Adidas] campaign”. The post also said that “eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics”. Hadid, who previously used phrases like “From the river to the sea, Palestine will be free”, has been accused of antisemitism.
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What Does Adidas Have To Say?
After receiving all the backlash from the Israeli Government, Adidas has said that they are “revising” its campaign. Adidas has also released a statement regarding the situation. Only the photos with Bella Hadid have been taken down.
The statement from Adidas says that the campaign for the SL72 shoe “unites a broad range of partners”. It said: “We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologise for any upset or distress caused.”
The statement added, “As a result, we are revising the remainder of the campaign.” What revisions will be done remains a mystery. Other advertising images showing Adidas brand ambassadors including the French footballer Jules Koundé, the US rapper A$AP Nast and the Chinese model Sabrina Lan remain online.
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