HomeCelebrityHow Tom Cruise Saved The Ray-Ban Brand From Going Out Of Business...

How Tom Cruise Saved The Ray-Ban Brand From Going Out Of Business And Out Of Style?

Tom Cruise carries the weight of the world, be it his personal or professional life. The last movie star of our generation successfully saved the cinema last year with his billion-dollar-grossing ‘Top Gun: Maverick.’ The film industry is going to be in its debt forever, as personally told by Steven Spielberg.

But that’s not where his powers stop. Tom Cruise is credited with saving a brand of stylish glasses and eyewear. Thanks to him promoting the timeless aviators in his movies, the 61-year-old actor popularized this brand. This brand would have gone out of business if not for the ‘Mission: Impossible’ star. 

YouTube video

Related: “Extraordinary At Anything He Tries”: Tom Cruise Received Praise From ‘Collateral’ Filmmaker For His Incredible Work Ethic

Tom Cruise’s Role In Making Ray-Ban A Relevant Luxury Brand

Tom Cruise in ‘Risky Business’

Those eye-catching pairs of Ray-Ban you own almost came close to disappearing from the market. But thanks to Tom Cruise, Ray-Ban became a hot luxury eyewear everyone wanted to own. In the most memorable scene from ‘Risky Business,’ a then young Cruise sways to the Bob Seger hit ‘Old Time Rock and Roll’ wearing only shades and underwear.

When people found out the young actor was sporting Wayfarers in the scene, the brand’s sales increased by 50% (to 360,000 pairs). By 1988, 3 to 4 million Wayfarers were being sold annually. Not everyone could become Tom Cruise. But the idea that he adored Ray-Ban eyewear was enough for the fans to feel closer to him. Ray-Ban was finally a global brand with great word of mouth from the ‘Mission: Impossible’ star.

In Case You Missed: Tom Cruise Is Asked To “Stop Smiling” And Hold Back His Excitement While Filming Death-Defying Stunts

The ‘Mission: Impossible’ Star’s Impact On Other Careers

Jessica Chastain couldn’t have done ‘Zero Dark Thirty’ without the 61-year-old star’s support.

Tom Cruise is as generous as a human being can be. When he’s not saving the film and eyewear industry, he’s finding time to hand out assistance and career advice. When Will Smith sent him the ‘I Am Legend’ screenplay, the ‘Mission: Impossible’ star responded with four hours’ worth of notes about the story. Will Smith must be thanking his lucky stars!

Jessica Chastain, who became a certified A-lister with ‘Zero Dark Thirty‘ couldn’t have done so without Tom Cruise. She had signed on to do ‘Oblivion’ with the action star when offered the movie. But the 61-year-old star understood what the movie meant for her career. The ‘Jerry Maguire’ actor let her go off the contract so she could star in ‘Zero Dark Thirty.’

In Case You Missed: Tom Cruise Was Instrumental In Getting Jessica Chastain Signing ‘Zero Dark Thirty’. Here’s How

Shaurya Thakur
Shaurya Thakurhttps://firstcuriosity.com/
Shaurya Thakur is a Content Writer at First Curiosity, who, in his personal time, is writing the greatest "overcoming post-academic slump existential crises" story. His current obsessions are John Cassavetes and Jack Kerouac; musically, he belongs to Arctic Monkeys and Franz Ferdinand.

More from Author

Martin Scorsese and Daniel Day-Lewis (IMAGE SOURCE: GETTY)

“Maybe There’s Time For One More?”: Martin Scorsese Hopes To Bring Daniel Day-Lewis Out...

1
In Paul Thomas Anderson's 'Phantom Thread,' Raymond Woodcock was Daniel Day-Lewis' final acting role. Despite many attempts, the actor hasn't been coaxed out of...
Lily Gladstone (left) found a fan in Harrison Ford (right)

Lily Gladstone Bonded With Harrison Ford Through ‘Star Wars’ During The 2024 Golden Globes

0
Thanks to 'Killers Of The Flower Moon,' Lily Gladstone has become a household name. For playing Mollie Burkhart in Martin Scorsese's crime drama, she...
Robert Downey Jr. has got jokes for days !

“I Would Be Doing Hard Time”: Robert Downey Jr. Jokes About Facing More Prison...

0
Before building the MCU empire with his bare hands, Robert Downey Jr. didn't have his act together. The Oscar-nominated actor was constantly fighting his...
RELATED ARTICLES

Trending on FC