Taylor Swift’s impact on the music industry is earth-shaking — both figuratively and literally! While it might not be a surprise anymore for many Swifties, the pop sensation has caused a ‘Swift-quake’ yet again during her recent Eras Tour stop in Edinburgh, Scotland.
The crowd of her fans present at the concert in thousands has generated so much energy and excitement that they caused measurable seismic activity in the country. Here’s all about another one of Taylor Swift-made calamities.
73,000 Taylor Swift Rattles Edinburgh As She Performs
According to the British Geological Survey (BGS), the crowd of 73,000 Taylor Swift fans present at the Murrayfield Stadium on Friday night produced significant tremors, detectable from 6 kilometers away. The strongest seismic activity was produced while Taylor Swift performed the songs ‘Shake It Off’, ‘Ready For It,” and ‘Cruel Summer’.
Though it may leave many surprised, this isn’t the first time that Swift has caused seismic tremors. At her Seattle concerts, the collective energy of her fans produced seismic activity equivalent to a 2.3 magnitude earthquake. The event also became popular as a ‘Swift Quake’ at the time.
However, a seismic impact is way below in the list of impacts the pop sensation is causing. Swift’s influence extends beyond her music, as it has famously boosted the local economy of all the places she has performed.
In case you missed it: Watch: Mysterious Shadowy Figure Spotted At Taylor Swift’s Eras Tour in Madrid
Barclays Has Released A Report On Taylor Swift’s Economic Impact Titled ‘Swiftonomics’
Taylor Swift is currently touring Europe as part of the Eras Tour, which includes 17 dates in the U.K. Her U.K. leg of the tour is projected to inject nearly £997 million ($1.2 billion) into the British economy. With approximately 1.2 million fans attending, each ticket averages a spend of £848 ($1,085).
Barclays has even released an insightful report titled ‘Swiftonomics‘ on Taylor’s economic impact. Peter Brooks, a behavioral scientist featured in the report, compared Swift’s fan fervor to that of Elvis Presley and The Beatles.
Emphasizing the psychological benefits of spending on experiences, he said, “Whoever came up with the phrase ‘money can’t buy happiness’ clearly wasn’t a Swiftie. There’s growing evidence that spending on experiences boosts happiness and well-being more so than purchasing physical items, especially if that experience is shared with friends and loved ones.”
The pop sensation’s European leg of the tour will conclude with a record-breaking eight nights at London’s Wembley Stadium, a part of her 152-show-long Eras Tour.
You might also like to read:
