Ever since she started the ‘Eras Tour’, Taylor Swift has single-handedly boosted the economy of all the countries she has toured in. The tour, which started in America, and later traveled through Japan, then some stops in Europe and Australia, and has recently done six shows in Singapore, has drastically affected the financial state of the countries, as well as Swift’s own net worth.
As her Singaporean leg of the tour ends, here’s how much Swift has contributed to Singapore’s economy. Mind you, the numbers are surprisingly huge.
Related: WATCH: Travis Kelce And Taylor Swift Share A Passionate PDA Moment At Singapore Eras Tour
Taylor Swift’s Contribution To Singapore’s Economy
The record-breaking ‘Eras Tour’ only had one South East Asian stop, and that was Singapore. Thanks to a lucrative deal that Taylor Swift signed, thousands of people from all across Asia traveled to Singapore for a glimpse of the pop star; something that seems to have done a huge favor to the economy of Singapore.
Reports suggest that hotel reservations in the city-state jumped by 10% for March 2024 shortly after Swift announced her tour plans for Singapore last year. Trip.com, a travel website, told CNN that Swift’s concert caused the demand for tickets for flights into Singapore to increase by 186% between March 1 and March 9.
A number of news sites were informed by low-cost airline JetStar Asia that there was a 20% increase in demand for flights from Bangkok, Manila, and Jakarta to Singapore at that time.
According to stated economists in the report, Singapore’s economy will benefit from an estimated $225 to $300 million (SGD 300–400 million) in revenue from the significant number of foreign visitors attending the performances in Quarter 1.
In Case You Missed It: “It Means The World”: Taylor Swift Reveals Her Family Connection To Singapore During Her ‘Eras Tour’ Performance
How Much Did Taylor Swift Contribute To U.S. Economy
The United States saw one of its richest years in 2023, all thanks to Miss Americana Taylor Swift and her globe trotting ‘Eras Tour’.
Swift reportedly made $1 billion on the Eras Tour, which is a record for any tour, and the U.S. economy as a whole may have benefited by $4.6 billion. Aside from that economic impact, Swift is distributing the income by giving $55 million in bonuses to tour staff members, including truck drivers.
Air New Zealand had to add 14 flights because so many fans from New Zealand, which wasn’t on the tour, wanted to go to Australia to see her. The phrase “TSwift Lift” was coined by financial analysts to characterize the boost to the local economy that cities experienced during her tour.
This economic uplift has been the same for all the countries she has toured in, which brings truth to a joke that Trevor Noah made at the 2024 Grammy’s, where he joked “As Taylor Swift moves through the room, the local economy around those tables improves.”
Rightly so. It’s Taylor Swift’s world. We’re just living in it.
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