The rumors are true that Lizzo is having the best time of her life with her art and life. She is sneaking alcohol into the Grammys ceremony and enjoying empowering women during the Grammys 2023. She is the woman of the hour! A successful entrepreneur with her shapewear brand ‘YITTY’. In 2022, she released her fourth studio album ‘Special’. The single ‘About Damn Time’ created a lot of positive stirs on social media. It peaked on the Billboard 100. Also, she won a Grammy (just saying!). So, what’s next for her?
Nobody enjoyed the Grammys night at the Crypto.com arena more than the ‘Tempo’ artist! However, Lizzo had many other things to look into. She has started her European leg of the ‘Special’ tour. Along with this, she has her new YITTY Spring/Summer collection 2023 collection coming up. The new collection will have the ‘Nearly Naked’ and ‘Headliner’ collections including some unique denim shapewear. March 2023 marks one year of launching her brand. In an interview with ELLE, she talked about why she launched the brand.
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The Need To Be “Shaped Or Hugged” Led Lizzo To Launch YITTY
In March 2022, Lizzo, along with Fabletics, Inc., launched YITTY, a shapewear brand. The idea sprung from the fact that there was a lack of comfortable shapewear when she was a child. Also, there was not enough variety in colors so that every skin tone can wear a shapewear of the color that suits them.
She said in an interview that at YITTY, “we are designing collections in bold colors and prints that are meant to be exposed, styles that are technically designed to be worn as your underlayer but cute enough to wear alone.”
After one year, the singer launched YITTY’s Spring/Summer 2023 collection which focuses on introducing denim in shapewear and creating designs for all sizes and shapes. During an interview for ELLE UK, she talked about why she started the brand.
Lizzo said, “I’ve been wearing shapewear – tight pinching corsets and underwear bottoms – for a very long time; since I was in fifth or sixth grade. It was really painful and I really felt that it shouldn’t be this way; we shouldn’t be ashamed of our bodies and we shouldn’t have to wear these contraptions to feel beautiful. Plus, I could never find anything in my size and the colors were limited to pink, white, and black.”
She wanted a shapewear that could shape and hug her at the same time. The singer continued, “Eventually, I started to create my own shapewear pieces based on where I felt I needed to be shaped or hugged. But over time, because literally no one was addressing this, I realised that I needed to do it. I would drive the change. With YITTY, I have introduced shapewear that fits everybody – from 6X to XS – and makes me feel good about myself. It is not about changing my body.”
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The Singer Won ‘Record Of The Year’ At The Grammys 2023
The 65th Annual Grammy Awards night was one iconic night, and all the credit goes to Adele and Lizzo for keeping the spirits high! The two artists were nominated in different categories.
But, Adele won the coveted prize in the ‘Best Solo Performance’ category and Lizzo took home the Grammy for ‘Record of the Year’. During her speech, she gave shout out to her idols Beyoncé and Prince.
Lizzo mentioned Prince’s death made her to take a turn to positive music. She said, “When we lost Prince, I decided to dedicate my life to making positive music. I was like, ‘I don’t care if my positivity bothers you, what’s wrong with you?’.
She continued,“And this was at a time when positive music and feel-good music wasn’t mainstream at that point, and I felt very misunderstood. I felt on the outside looking in.” The singer was proud to see positive music about appreciating one’s body and “feeling comfortable in our skin” is getting amplified.
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