Marvel Cinematic Universe (MCU) is easily the biggest film franchise in Hollywood right now. The content umbrella of Marvel studios is churning out content at a lightning speed. Every month, there is a new series or a film released. This will obviously affect the core audience.
A new fandom study has shown what every Marvel audience somewhere new. Many of the viewers are feeling fatigued with this constant barrage of films and shows releasing all the time. The study also mentions DC, but in a different way. Let’s find out in detail about this.
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Marvel Fans Showing Franchise Fatigue
Marvel has been churning out films and television shows nonstop for more than a decade. So that will obviously have an impact on its viewers after a point.
According to Variety, a new study conducted by the website Fandom has revealed that over one-third of Marvel fans feel fatigued because of the overload of content served in theaters and on Disney+ this year.
However, it also shows that Marvel fans are also far more inclined to watch anything they make compared to DC fans. The latter is more interested in a film/show about a specific superhero rather than a franchise catalog.
The study was drawn from a survey of 5,000 entertainment and gaming fans between 13 and 54 years old. They also used the “proprietary insights” from their platform of more than 300 million monthly users.
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The Four Types Of Fans
One of the most interesting findings of this study was the dissection of fans into four subcategories. They are advocates, intentionalists, culturists, and flirts.
The advocates are the core fan base, described as “deeply invested in the IP” to an extent that it’s “part of who they are.” Marvel, DC, ‘Stranger Things‘ and ‘Star Wars‘ have many advocates.
Intentionalists on the other hand are more “discerning, influenced by marketing and strong reviews, storytelling themes, and actors and filmmakers” behind every film and series.
Culturists are “heavily influenced by the buzz” surrounding a popular project. As the name suggests, finally the flirts are the ones who can “come in and out of” and “will allow them to find common ground with others around them.”
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