Scooter Braun, who became a controversial figure in the life of Taylor Swift after acquiring her former label, Big Machine Records, and the rights to early music, wants to wipe off their bad blood. He expressed that Swiftites should heal and move on from it, as it has been over five years.
Swifties have been vocal about supporting Taylor, especially during the dispute over her music catalog. Braun did acknowledge the history between him and the singer but urged Swifties to go easy with the situation.
Scooter Braun Asks Swifties To End The War That Started Five Years Ago
Scooter Braun urged Taylor Swift’s fans to move on and get over their feud. He attended a Bloomberg Screentime event and said, “Look. It’s five years later. I think, everyone, it’s time to move on.”
“There were a lot of things that were misrepresented. I think that it’s important in any kind of conflict that people actually communicate directly with each other,” Braun continued, adding, “I think doing it out on social media and in front of the whole world is not the place. And I think when people actually take the time to stand in front of each other have a conversation, they usually find out the monster’s not real, and that hasn’t happened.”
Related: Docuseries Based On Taylor Swift And Scooter Braun’s Infamous Masters Dispute In The Works
As shown in the documentary ‘Bad Blood‘, he purchased Swift’s masters without her approval and she was also blocked from buying those masters again which led to a war between Braun and her fans, which resulted in massive online trolling and harassment.
Scooter Braun Indicates Misunderstandings As The Culprit
He even convinced his parents to watch the documentary which explained the details of what happened during that time and the reasons for the fallout between the manager and the singer, after he (Braun) purchased the rights to Swift’s first six studio albums for $300 million in 2019. He then sold her master’s in 2020.
In case you missed it: How Did Selena Gomez React To Taylor Swift And Scooter Braun’s Masters Controversy?
Braun retired from music management earlier this year and discussed the issue with NPR’s ‘The Limit’ podcast in 2022 that he thought all the artists involved in the Ithaca Holdings’ acquisition of Big Machine Records and its assets including Taylor would be involved in the project as much as he was.
“The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, ‘Great, let’s be in business together,'” Braun told NPR. “I made that assumption with people that I didn’t know.”
