Elon Musk took on the mammoth task of revamping Twitter by executing his vision of transforming it into a ‘digital town square of democracy.’ But since he completed the historic $44 billion deal in October 2022, he has been facing many bumps along the way. The first hurdle was the dwindling revenue as advertisers started to stop spending on advertisements on the platform.
So, to diversify the revenue stream, Elon Musk started to introduce new features and policy changes on the platform. He introduced the $8 per month revenue stream, and Elon Musk started to introduce new features and policy changes on the platform. He introduced the $8-per-month subscription to enjoy exclusive features for “Twitter Blue’ subscribers. The billionaire also started allowing political and marijuana advertisements to generate revenue. Now, in a move, he has decided to make Twitter creators friendly by introducing new video features for the convenience of both Twitter users and creators.
Related: Linda Yaccarino Once Called Out Elon Musk For His Problematic Tweets
Elon Musk Will Introduce Picture-In-Picture Mode And The 15 Seconds Back And Forward Button On Twitter
After a month of acquiring Twitter, Elon Musk told his employees to make Twitter friendly for content creators. He asked them to divert the traffic from YouTube to Twitter. The billionaire wanted the content creators to monetize by uploading their content on the platform.
Now, after introducing the long-form video feature, he has promised to introduce the picture-in-picture mode and 15-second forward button.
Coming next week, along with pic in pic, so you can watch while scrolling
— Elon Musk (@elonmusk) May 20, 2023
When a user tweeted below a video, saying, “@elonmusk please add 15 second forward and back seek buttons while watching.” To this, the Tesla owner replied, “Coming next week, along with pic in pic, so you can watch while scrolling.”
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The Ex-CEO Introduced The Long-Form Video Feature
Elon Musk stepped back from his position as CEO of Twitter and appointed Linda Yaccarino, the former advertising executive at NBCUniversal, as CEO. Musk wanted to divert more time to his electric car venture, Tesla. He assured that he would be the CTO at Twitter, being the head of software and product while remaining in the executive chair.
So, as the CTO, he introduced the long-form video feature to improve the user experience. With the new feature, Twitter Blue users can upload videos that are two hours long and up to 8GB. The users took the opportunity to transform the platform into Netflix by uploading movies.
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