Elon Musk is making efforts toward making Twitter, now X, competition-ready. The platform’s performance has been underwhelming since Elon Musk took over. The billionaire has been facing many obstacles, including plummeting revenue due to reduced advertising revenue. To increase revenue, he introduced and reintroduced the $8 monthly subscription fee.
When Elon Musk launched Twitter Blue, he discriminated against Tim Cook’s Apple. For the other application users, Musk charged $7.99 per month. However, he hiked the charges to $12 per month for iOS users. At the same time, he speculated that the company may take Twitter off the Apple store. He accused Cook of accruing additional taxes. Recently, the ex-CEO of Twitter has once again surfaced tax concerns.
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Elon Musk Wants To Talk To Tim Cook About The 30% Commission
In 2022, Elon Musk went on a speculation tirade about Apple’s policy of incurring a 30% tax commission on in-app purchases. He called the commission a “secret tax” that Apple imposes on its users. The company uses the tax commission to pay app reviewers to prevent discrepancies and fraud.
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People from every corner of the world post incredible content on 𝕏, but often live in tough circumstances, where even a few hundred…
— Elon Musk (@elonmusk) August 2, 2023
Recently, Elon Musk tweeted about talking to Apple CEO Tim Cook about adjusting the tax commission that they impose. In addition to the app purchase charges, Apple also charges for the subscriptions that the creators sell on X. Musk has proposed to take only 30% of the Twitter payout.
Earlier, X would have incurred a 10% commission from creators after the 12-month free period. But in a recent tweet, Musk said that X will not charge them “until payout exceeds $100k, then 10%.”
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The Billionaire Was Afraid Of Tim Cook Removing X From Apple Store
On November 29, 2022, Musk alleged that Apple had warned him that they would withhold Twitter or X. This was due to his criticism of the 15–30% taxes that it incurs on app purchases. To evade that tax, he charged iOS users $3 more for the Twitter Blue subscription. But in the past, the company took strict action against Epic Games, which tried to evade taxes.
Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.
— Elon Musk (@elonmusk) November 30, 2022
However, Elon Musk and Tim Cook resolved the issue and cleared the air. On December 1, 2022, the former met Tim. He tweeted, “Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.” Now, Twitter Blue is available on both Android and iOS for $11 through the app and $8 through the web.
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