James Cameron is not a big fan of the OTT platforms. He believes that the audience will get the complete essence of a movie only by watching it in the theaters. The director is currently celebrating the success of his recent movie ‘Avatar: The Way of Water’. And now, he also has plans to re-release his cinematic masterpiece, ‘Titanic’ on Valentine’s Day.
With his ‘Avatar‘ prequel, Cameron became the only director to have three movies that have grossed more than $2 billion at the worldwide box office. And the two other movies on the list are the original ‘Avatar‘ and ‘Titanic‘. The tragic romance movie ‘Titanic‘ is third on the list. Now the question is if the 1997 romance will top the list or at least overtake the ‘Avengers‘ movie to be the second highest-grossing film of all time after its release.
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‘Titanic’ To Hit The Screen For Valentine’s Day
James Cameron’s movies are a visual treat. There’s no doubt about it. And he is also a fan of big screens. This is what has led to ‘Titanic‘ being re-released in theaters this year. This year marks the 25th anniversary of the film and Cameron wants to celebrate it with the movie hitting the screens again. The filmmaker believes that he won’t be around for the 50th anniversary.
The 1997 movie was originally released on 19 December. Then why did Cameron choose Valentine’s Day for the re-release of the movie? “Well, the date that made sense to me was Valentine’s Day, because, in the original release, which was 1997 into 1998, we came out a few days before Christmas. I think it was [December 19]. But the highest-grossing single day of the release was Valentine’s Day,” Cameron states the reason for choosing February 10 as the date for re-release. He was talking in an interview with ‘SiriusXM’s The Jess Cagle Show‘.
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Will The Re-release Increase The Box Office Earnings?
Though nothing has changed in the movie, even after 25 years it still remains evergreen. But Cameron has made certain changes. These include the addition of Atmos sound.”We haven’t changed the frame of the movie. There’s no Easter eggs or little, you know, end-credit sequence. We don’t have to tease another movie,” Cameron says. The remastering of the movie was done about 10 years ago.
Cameron has strategically planned the release of the tragic romance for the day of love. It surely does aim at boosting the sales of the movie, as he confides that it was Valentine’s Day in 1998 that had the highest sales. It was ‘Avengers: Endgame‘ that pushed ‘Titanic‘ to the third position among the highest-grossing movies. Hope that the re-release will help the classic be the second highest-grossing movie again.
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