Another day, another explosive episode of Kanye West! He has become a force to reckon with when it comes to social media gimmickry. The rapper amazed the world with his Yeezy’s ‘White Lives Matter’ shirts on the Paris Fashion Week’s runway. He received heavy backlash for his fashion statement from celebrities and audiences, equally. Following the event, Kanye posted screenshots of Diddy and his conversation on Instagram, which led to Instagram restricting his account for anti-semitism.
After that, he switched to Twitter criticizing Mark Zuckerberg for restricting his account on Instagram. He was also dispelled from Twitter. Amidst all this, some economic decisions would snatch his billionaire status. He canceled his deal with Gap, and after the Paris Fashion Week debacle, Adidas is also reviewing the deal with Ye. Now, Kanye has released a video titled ‘Last Week’, where he made the executives uncomfortable with porn.
Also Read: Why Did Kanye West Cancel Contract With Gap? What Will Be The Future Of Yeezy After This?
Kanye West Flashed A Porn Video In Front Of Adidas Executive
West is known for the most inappropriate symbolism. He claimed that black people are Jews and denied that his posts were anti-semitic. Now, in a 30-minute-long video, Kanye has crossed all the limits breaching the code of conduct of a business meeting. The ‘Last Week’ video on his YouTube is mostly behind-the-scenes clippings including some video games snippets.
At one point in the video, we see Kanye in a meeting with Adidas executives. The rapper is holding the phone horizontally in front of the execs.
In the shot, one of the executives inquires ‘Donda’ rapper by asking, “Is this a porn movie?” West confirms that it is a porn video. One of the men, surprised at Ye’s stunt, says “Jesus Christ.” Another executive tries to stop it by pushing Kanye’s hand away saying, “Come on, man, come on.” Kanye then goes on to explain his purpose for pulling out the video: “The whole concept of this video is that the guy had cheated. So, then the girl was like, ‘Well, I’m gonna do the thing that is your worst nightmare.’ This is your worst nightmare.”
One of the executives negotiates to improve the dwindling relationship saying, “We can certainly do a lot better in the way that we work with you.” Kanye compares the situation to nuclear activity.
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Adidas Is Reviewing The Deal With The Rapper
The Paris Fashion Week is hampering the brand that Kanye created for himself and ‘Yeezy’. On October 6, Adidas released a statement stating that it will put the partnership between Yeezy and Adidas under review. The statement said, “The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history. We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. We also recognize that all successful partnerships are rooted in mutual respect and shared values.”
At the end of the statement, they cited the reason why are they halting the deal and the plan ahead. “After repeated efforts to privately resolve the situation, we have decided to place the partnership under review. We will continue to co-manage the current product during this period.” After the statement was released, the Yeezy owner accused the shoe mogul of “stealing” his designs.
Also Read: Is Kanye West In The Midst Of A Psychiatric Episode? Here’s What His Friends Think