Kanye West has hampered his brand and reputation forever. He has marred the persona of a creative genius with his hate-mongering behavior in recent times. Along with his strenuously built repertoire, he also hit with financial decline. It all started with the Paris Fashion Week where he introduced the new Yeezy shirts with “White Lives Matter” printed on it. It caused uproar and heavy criticism from the industry people and his fans.
But, Ye’s decline started when he went on a hateful rampage spewing anti-Semitic comments. He exploited every platform he was on with his anti-Semitism. This affected the entrepreneur on a personal and monetary level. Many industry giants who had a collaboration or long ties with the rapper pulled the plug on the deals. The industry ousted the ‘Donda’ rapper. But, before everything he created went downhill, he gave contradictory advice to his eldest daughter North West on the Tucker Carlson show.
Read More: Why Did Kim Kardashian Say Co-Parenting With Kanye West Is “Hard”?
Kanye West Advised North To Never Take Their Company
Kim Kardashian and Kanye West may not be a couple now, but their love story is one for the books. From shutting down a stadium to proposing to Kim to having a fairytale wedding in Italy, it was a high-profile relationship. The two became parents in 2013 welcoming their first child—North West together. Despite having various complications, the Kardashian became a mother. The internet says—fortunately and unfortunately—North West is the spitting image of Kanye, looks wise and behaviorally.
But, before his complete downfall, he appeared on Tucker Carlson show where he talked about advice that he always gives his daughter. He said that she is an ardent lover of basketball. Ye talked about how he teaches his daughter basketball, but reminds her of protecting her brethren. He said, “North likes basketball. I’m going to come and practice with her every day. I’m also going to pick the other coaches that work with her”.
West said, “When North snatches the ball out of a girl twice her size and she comes over to the side, I tell her, ‘Don’t let anyone take anything from you ever. Don’t let anyone take anything from our family. Don’t let anyone take our company. Always protect your brothers and sisters’ “.
Read More: Why Did Kanye West Fire His Former Bodyguard Steve Stanulis?
The Rapper Told Her To Protect What He And Kim Is Building
This may sound ironic, but the Yeezy owner told his daughter to protect the brands that he is creating. There is not a single company to invest in Ye’s business after his hate train. The fashion moguls like Balenciaga and Adidas have cut ties with him. Kanye’s recording label has abandoned him. Nevertheless, Kanye reiterated what he told Carlson in the ABC News interview.
He said, “I’m saying stuff to North like, ‘Never let anyone take anything from you. Protect your little brothers and sisters. Protect the family. Never let anyone take our company’. I’m literally saying this to her because I realize she’s one of the people in the family that will make sure that no one ever takes our company, no one ever takes what me and Kim have built with both of our brands and the brands that we’re building now.”
Read More: What Law In California Is Named After Donda West, Mother Of Kanye West?
