Coachella is one of the year’s biggest events that take place annually in April at the Coachella Valley. The event started in 1999 in Colorado, California. Rick Van Santen and Paul Tollett, at Goldenvoice, founded the festival. The first-ever performers’ lineup included Beck, the Chemical Brothers, Rage Against The Machine, Fantastic Plastic Machine, and others.
Coachella is now in its 23rd year and the music’s biggest weekends have a fresh and dreamy line-up. It includes headlining acts like Bad Bunny, Blackpink, and Frank Ocean. Other artists like Rosalía, Kali Uchlis, Yungblud, Diljit Dosanjh, and others. To expand its reach, the festival will now be live-streamed on YouTube.
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Coachella Is Going To Be Live-Streamed On YouTube
On April 3rd, the festival announced that for the first time in its history, Coachella will be adding three live-stream feeds on YouTube. The move will be implemented for access to the festival for the global music heads. The music event will be streamed on YouTube on both weekends starting on April 14, 2023, at 7:00 P.M. Eastern Standard Time.
The festival will ensure that performances from each night will be available to watch on its YouTube channel. In 2022, YouTube had extensive collaborations which included YouTube Shorts, merchandise selling, and creator activations. There will be many artists-exclusive contents including Amelia DiMoldenburg from Chicken Shop Date and Blackpink in 2023.
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Artists Like Bad Bunny And Blackpink Creates History By Headlining The Festival
For the 2023 Coachella Festival, there will be history makers who will be headlining the event. Blackpink becomes the first K-pop group to ascend the stage at the festival. Another artist who created ripples in the year 2022, Bad Bunny, will be the first Latin act to headline the festival.
Benito Martínez Ocasio aka Bad Bunny was the top artist in 2022 due to his charting music. The reggaeton musician created Grammys history with his album ‘Un Verano Sin Ti.’ It became the first Spanish album to get a nomination for ‘Album of the Year.’ He won a Grammy for ‘Best Música Urbana Album’ at the Grammys 2023.
During an interview with Times, Bad Bunny talked about this feat. He said, “I performed at Azteca. I performed at Yankee Stadium. I’ve performed every place. Coachella is going to be another … performance to me.” Bad Bunny added, “Obviously I’m excited. I want to do my best.”
The rapper added, “There’s a lot of megastars that have performed at Coachella before so I don’t want to compete with any of them. I just want to be myself. A lot of legends have performed at Coachella but no one like me. There’s never been a Benito performing at Coachella. And that’s the cool thing for me.”
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