One of the most anticipated music weekends, Coachella, will commence on April 14, 2023. The Coachella Valley Music And Arts Festival is in its 24th year. For 2023, the festival has a historic lineup of artists like Bad Bunny and Blackpink. However, the festival had a humble beginning, with failure in its first year when it started. But, in contemporary times, the festival has emerged as an important platform for budding and other international artists.
Coachella Music Festival began in 1999 after the disastrous Woodstock Music Festival. The festival was held in New York, which is now considered “the day the music died.” So, Coachella had to amend the disaster that its predecessor created. The idea for a music festival in the Coachella Valley emerged at Pearl Jam’s concert at the Empire Polo Club Fields with 25,000 people in 1993. Leading up to that, in 1999, Paul Tollett and Rick Van Santen launched a music festival that has now become a global phenomenon.
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The First Coachella Music Festival In 1999 Was A Flop
As per statistics, Coachella Music Festival, in 2019, grossed $114 million, and in 2011, it pumped $704 million into the local economy. However, the first-ever Coachella festival was financially disastrous. Goldenvoice’s Paul Tollett and Rick Van Santen lost millions of dollars during Coachella’s debut year. The first year, 70 artists performed in California’s scorching heat on the Empire Polo Club’s fields. Artists like Beck, the Chemical Brothers, Rage Against the Machine, Cornelius, and others headlined the two-day weekend festival.
Paul Tollet, during his profile interview with The New Yorker, talked about the first-year disaster. When the interviewer asked what went wrong the first year, he said, “Tickets were fifty dollars for each of two days—should have been fifty-five. We needed a longer campaign to get the word out. It was extravagant—five stages for a startup show. We lost between eight hundred and fifty thousand and a million. We knew we were dust.”
After 1999, they took a break in 2000 to sketch a better plan for the festival. In 2001, the festival came back. Instead of October, the organizers shifted the festival to April. To avoid any financial loss, the festival was held only for a day. Perry Farrell and Jane’s Addiction headlined that year. Since then, the festival has seen unprecedented growth, with the years 2005, 2006, and 2019 gaining huge profits. From 20,000 to 125,000 music fans, Coachella Music Festival has become a breeding ground for alternative artists with huge financial gains.
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The Festival Will Be Livestreamed On YouTube In 2023
The Coachella Valley Music And Arts Festival will be streamed online on YouTube during the three-weekend music event. The live stream will begin on April 14, 2023, at 7:00 P.M. Eastern Standard Time.
Even if the viewers cannot watch the live stream, the performances will be available for viewing on the festival’s YouTube channel. This year’s headliners, Bad Bunny and Blackpink, have created history by being the first Latin and K-Pop artists, respectively, to headline the event.
During the Times interview, Bad Bunny talked about headlining Coachella. He said, “I performed at Azteca. I performed at Yankee Stadium. I’ve performed every place. Coachella is going to be another … performance to me.” “Obviously, I’m excited. I want to do my best,” he added.
Benito continued, The rapper added, “There’s a lot of megastars that have performed at Coachella before so I don’t want to compete with any of them. I just want to be myself. A lot of legends have performed at Coachella but no one like me. There’s never been a Benito performing at Coachella. And that’s the cool thing for me.”
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