With the rise of Artificial Intelligence in everyday life, users can make several photos and videos that might seem real but are generated by AI models.
Instances can be seen when several videos involving celebrities are surfaced over social media, but all of them are AI-generated. Singer Taylor Swift might be done with all the hype of AI and has filed trademark applications pertaining to her voice and image.
As the increasing concerns in the entertainment world over the rise of AI and potential misuses of the evolving technology, Swift has made it clear that she is in no mood for any negotiation regarding such videos and photos.
Taylor Swift filed three applications for her images and her catchphrases
The singer’s organization, TAS Rights Management, submitted three applications on Friday (April 24) to the U.S. Patent & Trademark Office. One is a photo of Taylor Swift taking the stage during The Eras Tour, and the other two are audio trademarks, featuring the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
In case you missed it: George Kittle Issues Hilarious Wedding Warning To Travis Kelce And Taylor Swift
Celebrities get protection under “Right of Publicity” laws, preventing any unauthorized uses of their names or likenesses. As a major figure in music with a global following, Swift has already faced more malevolent applications of AI.
In early 2024, the social media platform X briefly restricted users from searching her name on the site after explicit AI-generated images featuring Swift started to spread.
Matthew McConaughey also filed 8 trademarks to protect his Texan drawl and Image
Taylor Swift becomes another huge name to fight against AI after Matthew McConaughey. Clips including his famous catchphrase “alright, alright, alright” from Dazed and Confused have been previously registered to the US Patent and Trademark Office Database, as reported by the Wall Street Journal.
Related: Kylie Kelce Is Not Your Source For Taylor Swift And Travis Kelce Wedding Intel
The veteran actor attempted to use the trademark law to protect his likeness from AI misuse. Apart from Swift and McConaughey, Scarlett Johansson also endured a wave of fake videos, audios, and images online, created by several AI tools.
