In the world of sports and entertainment, the synergy between athletes and lucrative endorsements is not a new concept. So it should not come as a surprise that NBA star Stephen Curry’s staggering deal with Under Armour has not only overshadowed his peers but has also left Hollywood heavyweight Dwayne Johnson‘s $25 million Under Armour salary in its financial wake.
This piece of information opens up a larger discussion – how these sportsmen can command such enormous amounts of money leads us to take a closer look at the financial gains of the NBA players that are not coming from that ball.
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Dwayne Johnson’s Under Armour Paycheck Is Rocky
Following his success as a professional wrestler, Dwayne Johnson came to Hollywood with strong plans. Thanks to critically acclaimed movies like ‘Central Intelligence’ and ‘Jumanji’ films, the actor gained a passionate fan base across the globe. Recognition in the entertainment industry brought the actor a plethora of endorsements and collaborations.
One of these happened to be a partnership with Under Armour. Although The Rock signed a significant $25 million global deal with the footwear brand in 2016, it flickers in comparison with NBA shooters.
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So starting with the man of the hour, Stephen Curry’s deal with Under Armour goes beyond the parameters of typical athlete-endorser partnerships. After first signing with Nike, Curry moved to Under Armour in the 2013 summer. After this, his shoe line sales started to have a big impact on the business. Curry became the NBA MVP making him one of the most well-known players in the world. As a result, stock values started to suit the brand’s performance.
Moreover, as per HoopsHype, Curry is on the brink of sealing an immensely profitable one-billion-dollar lifetime deal with the athletic apparel company. Furthermore, this contract guarantees him a stature comparable to that of Michael Jordan.
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