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    HomeNewsWho Is Joe Benarroch, New Twitter Executive Hired By Elon Musk?

    Who Is Joe Benarroch, New Twitter Executive Hired By Elon Musk?

    Elon Musk has brought another seasoned general to solve the Twitter problem. Since its acquisition, Musk hasn’t had quite the handle on the intricacies of running the microblogging platform. The latest addition to Twitter is Joe Benarroch, a former NBCUniversal executive. He worked at NBC for five years before being offered the Twitter job.

    This hiring comes at a time when many are leaving the sinking ship. Musk’s promotion of the controversial documentary hasn’t gone well with the staff, with Ella Irwin and A.J. Brown leaving the organization quickly. Hopefully, Twitter can solve the organizational change of guard and return to its less chaotic days.

    Related: Elon Musk Threatens To Reassign NPR’s Twitter Account – First Curiosity

    Joe Benarroch To Handle Business Operations At Twitter

    Linda Yaccarino welcomed her former colleague Joe Benarroch

    Another change of guard under Elon Musk. The tech billionaire has brought Joe Benarroch on board to handle the business operations. Benarroch is a former NBCUniversal executive who was the head of advertising sales and partnerships for NBCU. Linda Yaccarino, the current Twitter CEO, was his boss at NBCU. His official role at the organization is still unknown.

    In an email, Joe Benarroch expressed how much he’s looking forward to working with the team. He’s looking forward to bringing years of experience to create a bigger and better “Twitter 2.0 together” with the team. Linda Yaccarino welcomed her former colleague Joe Benarroch with the following tweet, “Welcome to the flock, @benarroch_joe! From one bird to the next. Let’s get to work@Twitter! #timetofly”

    In Case You Missed: Who Is Linda Yaccarino, New Twitter CEO Chosen By Elon Musk? – First Curiosity

    Elon Musk Loses Two Top Twitter Executives Over Difference Of Opinion

    Elon Musk’s decision to promote the controversial documentary led to two high-level employees quitting

    The need to bring more people into the organization comes from sudden departures at Twitter’s top hierarchy. It’s been a rocky week for Musk, with not one but top-level executives leaving the company. Ella Irwin, who looked after content moderation at Twitter, resigned due to the controversial documentary ‘What Is A Woman?’. 

    Elon Musk has to also deal with the departure of A.J. Brown, his former head of brand safety and ad quality. The surge of exits presents a challenge for Linda Yaccarino, who will try to resurrect the company by bringing in more advertising revenue. Meanwhile, Elon Musk can spend more time with his Tesla and SpaceX, resolving the many lawsuits that plague him.

    You Might Also Like To Read: Elon Musk-Owned Twitter’s Trust And Safety Are Further Jeopardized As Another Head Of The Team Resigns – First Curiosity

    Shaurya Thakur
    Shaurya Thakurhttps://firstcuriosity.com/
    Shaurya Thakur is a Content Writer at First Curiosity, who, in his personal time, is writing the greatest "overcoming post-academic slump existential crises" story. His current obsessions are John Cassavetes and Jack Kerouac; musically, he belongs to Arctic Monkeys and Franz Ferdinand.
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