These days celebrity beauty brands are the talk of the town. From Rare Beauty by Selena Gomez to Goop by Gwyneth Paltrow, all have been tested and rated by various beauty content creators. While some have been quite successful, others have gone down the lane. However here are ten beauty brands that are popular and top of their game.
Stars from singers to actors have been competing in the makeup and skincare industry for some time now. These past five years have seen many cosmetic brands coming up. From serums and oils to concealers and lip tints, fans have been amused by the range of products offered by the celebrities.
Related: Top 10 Weed Businesses Owned By Celebrities
10 Beauty Brands Owned By Celebrities
Rihanna: Fenty Beauty
The brand was launched in 2017 by Rihanna when she was 29 years old. The company’s website boasts of an “unmatched offering of shades and colors for all skin tones“. The product line is one of the most successful among the ones owned by stars. The beauty brand was also featured in the Super Bowl as Rihanna performed.
Kylie Jenner: Kylie Cosmetics
Started in 2014, Kylie Cosmetics by Kylie Jenner has taken over the industry especially when it comes to lip products. The brand boasts of being cruelty-free, vegan-free, paraben-free, sulfate-free and dermatologist-tested makeup. The lip kits including liquid lipstick and lip liner sets have attracted more audiences.
Selena Gomez: Rare Beauty
Soaring heights over the years is the makeup brand owned by the singer Selena Gomez. The vegan and cruelty-free makeup brand was founded in the year 2019 and revealed in 2020. The success of the company will soon raise the actress to her billionaire status.
In case you missed: How Selena Gomez’s Rare Beauty Became One Of The Most Successful Celebrity-Owned Brands
Hailey Beiber: Rhode Skincare
The new minimalist line of skincare products, Rhode Skincare is launched by Hailey Bieber. The line of items focuses on the skin barrier trying to plump up the complexion. The model trademarked the title Rhode back in 2021 and the product line was launched in 2022. The glazed donut trend was popularized by the Rhode founder.
Ariana Grande: R.E.M Beauty
Launched in 2021, the cosmetics brand is owned by the singer and actress Ariana Grande. The R.E.M Beauty concealer had a collection of 50 shades covering all skin types. The collection’s name was inspired by Grande’s 2018 song ‘R.E.M‘. Distributed through Ulta Beauty stores, the ‘Thank You, Next’ singer’s brand boosts its market.
In Case You Missed: Top 10 Actors Who Turned Down Iconic Movie Roles
Millie Bobby Brown: Florence by Mills
Milli Bobby Brown had her product line revealed in 2019. The actress bought out a brand that is PETA-certified, cruelty-free, vegan skincare and makeup. This is her first solo endeavor other than acting. The favorites of the actress from her skincare line include skin tint, eye pads, and mists.
Gwyneth Paltrow: Goop
It’s not just a beauty brand but it also covers wellness and lifestyle. Launched in 2008, the motto of the company is ‘Nourish the Inner Aspects. The name of the company, according to Gwyneth Paltrow came from Peter Arnell’s insight that successful internet companies have two O’s in their name.
Priyanka Chopra: Anomaly
Focussed on haircare, Anomaly was launched in 2021 first available in the United States. The product line owned by Priyanka Chopra extended worldwide. The gender-neutral, cruelty-free brand is free of harmful chemicals and fit for everyday use for all hair types. The range of shampoos, conditioners, and hair masks has risen to be the second wealthiest beauty brand.
Kim Kardashian: SKKN by Kim
Along with her skincare brand, Kim Kardashian also introduced a nine-step beauty regimen in front of the world. The fashion icon had sold fragrances and makeup previously but this is her first in skincare. Though more expensive than other celebrity skincare, the products promise glowing, hydrated and smooth skin.
Lady Gaga: Haus Labs by Lady Gaga
Haus Labs created by Lady Gaga is a vegan and cruelty-free cosmetics that was found by Lady Gaga. The product was launched in 2019 and came for the first time exclusively on Amazon. The line of products was inspired by the singer’s early days in her career as she shopped through drug stores in New York City.
You Might Also Like To Read: Will Kylie Jenner Go Up Against Kim Kardashian With Her Upcoming Luxury Fashion Brand?
