More
    HomeCelebrityHow Tom Cruise Saved The Ray-Ban Brand From Going Out Of Business...

    How Tom Cruise Saved The Ray-Ban Brand From Going Out Of Business And Out Of Style?

    Tom Cruise carries the weight of the world, be it his personal or professional life. The last movie star of our generation successfully saved the cinema last year with his billion-dollar-grossing ‘Top Gun: Maverick.’ The film industry is going to be in its debt forever, as personally told by Steven Spielberg.

    But that’s not where his powers stop. Tom Cruise is credited with saving a brand of stylish glasses and eyewear. Thanks to him promoting the timeless aviators in his movies, the 61-year-old actor popularized this brand. This brand would have gone out of business if not for the ‘Mission: Impossible’ star. 

    Related: “Extraordinary At Anything He Tries”: Tom Cruise Received Praise From ‘Collateral’ Filmmaker For His Incredible Work Ethic

    Tom Cruise’s Role In Making Ray-Ban A Relevant Luxury Brand

    Tom Cruise in ‘Risky Business’

    Those eye-catching pairs of Ray-Ban you own almost came close to disappearing from the market. But thanks to Tom Cruise, Ray-Ban became a hot luxury eyewear everyone wanted to own. In the most memorable scene from ‘Risky Business,’ a then young Cruise sways to the Bob Seger hit ‘Old Time Rock and Roll’ wearing only shades and underwear.

    When people found out the young actor was sporting Wayfarers in the scene, the brand’s sales increased by 50% (to 360,000 pairs). By 1988, 3 to 4 million Wayfarers were being sold annually. Not everyone could become Tom Cruise. But the idea that he adored Ray-Ban eyewear was enough for the fans to feel closer to him. Ray-Ban was finally a global brand with great word of mouth from the ‘Mission: Impossible’ star.

    In Case You Missed: Tom Cruise Is Asked To “Stop Smiling” And Hold Back His Excitement While Filming Death-Defying Stunts

    The ‘Mission: Impossible’ Star’s Impact On Other Careers

    Jessica Chastain couldn’t have done ‘Zero Dark Thirty’ without the 61-year-old star’s support.

    Tom Cruise is as generous as a human being can be. When he’s not saving the film and eyewear industry, he’s finding time to hand out assistance and career advice. When Will Smith sent him the ‘I Am Legend’ screenplay, the ‘Mission: Impossible’ star responded with four hours’ worth of notes about the story. Will Smith must be thanking his lucky stars!

    Jessica Chastain, who became a certified A-lister with ‘Zero Dark Thirty‘ couldn’t have done so without Tom Cruise. She had signed on to do ‘Oblivion’ with the action star when offered the movie. But the 61-year-old star understood what the movie meant for her career. The ‘Jerry Maguire’ actor let her go off the contract so she could star in ‘Zero Dark Thirty.’

    In Case You Missed: Tom Cruise Was Instrumental In Getting Jessica Chastain Signing ‘Zero Dark Thirty’. Here’s How

    Shaurya Thakur
    Shaurya Thakurhttps://firstcuriosity.com/
    Shaurya Thakur is a Content Writer at First Curiosity, who, in his personal time, is writing the greatest "overcoming post-academic slump existential crises" story. His current obsessions are John Cassavetes and Jack Kerouac; musically, he belongs to Arctic Monkeys and Franz Ferdinand.
    RELATED ARTICLES

    Trending on FC