FC Barcelona will wear special-edition kits featuring Olivia Rodrigo ahead of Sunday’s El Clásico showdown against Real Madrid as part of the club’s ongoing partnership with Spotify. The men’s team is set to debut the jerseys on May 10 at Spotify Camp Nou, with Spotify’s traditional circular logo replaced by Rodrigo’s “OR” butterfly emblem.
Players including Lamine Yamal, Raphinha, and Marcus Rashford are expected to wear the kits against a Real Madrid side featuring Kylian Mbappé, Jude Bellingham, and Trent Alexander-Arnold. The match could secure Barcelona’s second consecutive La Liga title if the club earns a win or a draw.
Olivia Rodrigo said in a statement, “Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
Rodrigo becomes the youngest artist to feature in the Spotify-Barcelona collaboration series. The singer currently has more than 50 million monthly listeners on Spotify and nine songs in the platform’s Billions Club. Her album SOUR became the most-streamed project by a solo female artist on the platform in 2024.
“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” Marc Hazan, Spotify’s Vice-President of Partnerships and Marketing, said in a statement.
He added, “Fandom doesn’t have borders and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
The collaboration also includes limited-edition merchandise and special match jerseys. Barcelona confirmed that 1,899 match-quality shirts will be released to commemorate the club’s founding year. An additional 22 signed shirts from the men’s and women’s starting lineups, along with 11 jerseys signed by Rodrigo, will also be made available.
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The collection also features scarves, hoodies, T-shirts, bucket hats, tote bags, mugs, and stickers inspired by Rodrigo’s signature visual branding. Ahead of the match, Spotify refreshed its Barça Matchday playlist with a selection of Rodrigo-curated tracks.
Rodrigo also performed in Barcelona on May 8 as part of Spotify’s Billions Club Live series, taking the stage at a private concert for invited fans known as “Livies.”
Barcelona Femení Debuted The Kits During Liga F Title Win
FC Barcelona Femení first wore the Olivia Rodrigo-themed kits during its Liga F match against Levante UD on May 6. They then secured a 5-0 victory to clinch their seventh consecutive Liga F championship. Clàudia Pina scored twice in the win, including her 100th goal for the club.
After the title-clinching victory, Barcelona players celebrated on the pitch with trophies while the club shared social media graphics featuring lyrics from Rodrigo’s song “drop dead.”
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The Olivia Rodrigo collaboration continues Spotify and Barcelona’s artist jersey campaign, which previously featured Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, and Ed Sheeran.
